Learnnovators

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INSTRUCTIONAL DESIGN BASICS – GOALS

Learnnovators

“People with goals succeed because they know where they’re going”. - Earl Nightingale This is true not just at work and in life, but also in instructional design. Okay, sugary quote aside, goals are really, really important in our work in L&D. Goals can be thought of as having two parts: The first part, at the macro level, should answer the WIIFM (What’s In It For Me) for the business.

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LEARNER ENGAGEMENT – IT’S NOT WHAT YOU THINK

Learnnovators

I’ve always been fascinated with the idea of learner engagement. And rightly so. If you do anything remotely connected with instructional design, you would be too. Because it’s engagement that opens up the gates to learner involvement in the course. It gets them committed to the outcomes, and then makes them work hard towards ‘getting there’. But unfortunately today, the term learner engagement gets bandied about meaninglessly.

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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. This is not surprising. The similarities are all too obvious: L&D and marketing are both trying to change behavior. But beyond this basic realization, we’d do well to understand the fundamental parallels and differences between the two: Marketing is all about persuasion + education.

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EMPATHY – FRIEND NOT FOE IN INSTRUCTIONAL DESIGN

Learnnovators

I recently came across this article* titled “ Why I Don’t Believe in Empathic Design ” by Don Norman. Now, in case you aren’t aware, Don Norman is the father of human-centered design, who literally coined the term ‘user experience’. And among his many, many accolades is his seminal book “The Design of Everyday Things”. I’ve followed Don’s work for several years, and hold him in very high regard.

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INSTRUCTIONAL DESIGNERS! DON’T PUT THE CART BEFORE THE HORSE

Learnnovators

I was in a meeting with an upcoming instructional designer. She had reached out on LinkedIn, asking if I could offer some guidance on the areas for her to focus on. A teacher transitioning into instructional design, she excitedly talked about what she’d learnt so far. She had downloaded a trial version of Articulate 360, and was in the process of learning Storyline and Rise.

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ACCESSIBILITY IS FOR EVERYONE, NOT JUST THE DIFFERENTLY ABLED

Learnnovators

Not long ago, the touchpad on my laptop stopped working. Actually, it was technically working, but became a pain to use. I would slide left on the touchpad with my index, and the cursor on the screen would confidently move right. I’d try to scroll down using two fingers, and the screen would stubbornly stay in place. Editing and cropping images was out of the question.

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PERSONA STORIES – THE KEY TO MAKING LEARNER PERSONAS WORK FOR YOU

Learnnovators

I’ve written previously (quite a bit, in fact!) about learner personas, and how to make them work for you. You are already aware that we create personas so we can understand our audience better. With personas, we’re also able to empathize with their character, their ambitions and their struggles, so we can create targeted solutions to help address them.

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