"Selling It": Encouraging Change
bozarthzone
MAY 1, 2012
This month's "Nuts and Bolts" column takes on a common problem: sometimes in our enthusiasm we may be creating the very resistance we're trying to overcome. "What we find cool, others find intimidating. What we find useful, others find threatening. What we find magical, others find scary. And sometimes the very benefits we tout are exactly what others fear.
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