Clive on Learning

MAY 11, 2012

In the latest edition of Wired magazine I came across the term 'HiPPO' - the highest paid person's opinion. The term is widely used in web design and usability circles to refer to those people who have the final word on any design issue on the basis that they're the highest paid person in the room. Apparently, the evidence suggests that those dotcoms for which design decisions are made on the basis of some powerful person's opinion do much less well than those which base their decisions on data.

Trust 94

Trust Reference Web Expert 94

Clive on Learning

MAY 11, 2012

In the latest edition of Wired magazine I came across the term 'HiPPO' - the highest paid person's opinion. The term is widely used in web design and usability circles to refer to those people who have the final word on any design issue on the basis that they're the highest paid person in the room. Apparently, the evidence suggests that those dotcoms for which design decisions are made on the basis of some powerful person's opinion do much less well than those which base their decisions on data.

Trust 40

Trust Reference Web Expert 40