What Research Tells Us About Chunking Content

Research by usability experts Nielsen Norman Group tells us that people prefer content that is logically divided or chunked. They define chunking as breaking up content into smaller, distinct units of information (chunks), as shown in the right column of Figure 1. This is as opposed to presenting content in homogeneous blocks like in the left column of Figure 1.

Chunking doesn’t mean simply breaking up text into smaller pieces. It means breaking them up into related, logical, meaningful, and sequential segments.

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