For months I’ve been immersed in the zone where marketing and learning overlap – helping marketers become as confident and astute with digital media as they are with traditional media. Although Marketing and L&D departments tend to attract different types of people, in essence both roles involve communicating in a way that is designed to change people’s behaviour. And where two fields of expertise overlap there’s learning to be had… here’s 5 points to start with: . Brand is all important. Hence the brand needs to be nurtured and nurtured consistently. Focus on the benefits not the process.