Six Principles for Sticky Ideas that You Should Know
Integrated Learnings
MAY 24, 2010
By Derek Howard. Great ideas are golden. This is especially true in the business world. A great idea can save money, rake in new business and ultimately really plump the bottom-line. Big or small, a great idea is a great idea. Unfortunately, sometimes, no matter how great the idea is, it just never seems to catch on. Why is this? The good news is that it’s rarely the fault of the idea itself.
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