Crowdsourcing a design from 99designs
Jay Cross
NOVEMBER 8, 2012
Internet Time Lab needed a logo for its iPhone app to measure emotion. At my partner’s suggestion, I turned to 99designs.com , “the fastest growing design marketplace in the world.” Their site says they’ve conducted 174,000 design contests and paid out $1.4 million to designers last month. I’d never heard of them. Nine days ago, I posted a spec for what I wanted, put $149 on my credit card, and began receiving design options. 23 designers submitted a total of 62 ent
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