Rob Hubbard

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A quick guide to behavioural economics and 7 ways to apply it to learning design

Rob Hubbard

by Tess Robinson, Director, LAS. Traditional economics is based on the assumption that humans are rational beings, that we evaluate our situation in a logical way, making decisions based on cost- benefit analyses.  Behavioural economics turns this on its head and suggests that, actually, we are myopic creatures whose choices are loaded with emotions and cognitive bias.

Top Tips for Encouraging Users to Engage with Your Learning

Rob Hubbard

By Tess Robinson, Director, LearningAge Solutions. It is incredibly disheartening to put all of your creative efforts into a piece of learning design for it to be largely ignored by your target audience. You’ve identified the organisational need, followed a robust design process and come up with a killer approach – so why won’t people engage with it? Find yourself some advocates. Run a pilot.

5 Ways to Use Goal-Based Learning

Rob Hubbard

by Tess Robinson. Director, L earningAge Solutions). So goal-based learning sounds great but what can you use it for? And how can technology augment this way of learning? 1. Performance support. Learning shouldn’t stop when a learner leaves the classroom. Imagine you’ve just sat through a whole day’s workshop on project management. Performance review. Pull’ learning. Compliance training.

Grand designs: How to be inventive with your learning design

Rob Hubbard

The internet. Television. The telephone. The bagless vacuum cleaner. The chocolate bar. The light bulb. The British are a nation of inventors – we like to tinker and try new things. We tinker. In order to invent great things we need a number of traits: Insight – we need to be able to see past the million compromises we blindly accept every day, to see a problem awaiting a solution.

[Study] The Anatomy of a Training Course

Back to Basics – What is eLearning?

Rob Hubbard

by Tess Robinson, Director, LearningAge Solutions. ‘I absolutely loath elearning with all of my being. Workers of the world unite – it must be time for another Luddite revolution!’. This was one of my friends, a nurse, on Facebook last week, venting her anger against learning technologies. Let’s go back to basics…. What is eLearning? Clive argues that there are five basic forms of eLearning: 1.

Together We’re Smarter: Tips for Using Digital Learning to Make the Most of Collective Intelligence

Rob Hubbard

Whenever I speak at a conference I take the same approach – I look for ways to get people talking to one-another and contributing to the session. figure; we’ve got a room full of smart, highly experienced p eople – talking at them for an hour would be a huge waste of time. Better to make use of their knowledge and experience – their ‘collective intelligence’ – for the good of everyone.

How to Build Agility into your Learning Design

Rob Hubbard

Anyone who has attempted some form of learning design project will know that the goalposts have an annoying habit of moving. The objective that you set out initially to meet might evolve or even change co mpletely. This means that traditional approaches to learning design and development can struggle to adapt the design and keep pace with continually evolving requirements.

How to Harness Informal Learning

Rob Hubbard

Picture the scene… an increasingly frustrated Bob is trying to work out where a particular field is on a database. After much poking around, he finally calls across to Sally, his colleague, to ask if she knows where it is. Sally, who rather fancies herself as a database expert, is happy to oblige and shows him where to enter the data. What is informal learning? Ning network), using wikis and blogs.

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Take Charge of your eLearning environment

Power to the People – 5 Reasons to Embrace a Pull Learning Strategy

Rob Hubbard

by Tess Robinson, Director, LearningAge Solutions. We’re so used to self-directed learning these days that we forget we’re even doing it. I’m a trainee silversmith in my spare time. We have come to expect this kind of on-demand learner-led learning in our everyday lives, why should learning in the workplace be any different? Not convinced? Information can be easily updated.

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Breaking Down Barriers Between Learning and Doing

Rob Hubbard

As humans we understand that we learn skills best by doing, by thinking about what went well and how we could improve, and by trying again, and again, and again. We can take short-cuts to improving our performance by learning what we can before attempting the task. We might read an article, watch some YouTube videos, ask someone’s advice or attend a course online or in person. We can be coached as we undertake the task and talk to someone afterwards who can help us to reflect. Sports men and women are particularly good at this. So how could you do this?

5 Ways to Inject Magic into Digital Learning

Rob Hubbard

By Tess Robinson, Director, LearningAge Solutions. My favourite teacher from my high school days, Mr ‘Geography’ Jones, died recently. remember his enthusiastic an d, at times dramatic teaching style as if it were yesterday. He employed subtle but effective techniques to keep us awake, listening and most importantly engaged. What has all this got to do with digital learning? Be playful.

Rob’s Basic Video Tips

Rob Hubbard

elearning Video

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What Makes Effective eLearning?

Rob Hubbard

There seems more interest than ever in elearning, but I worry that people will charge headlong for an author tool thinking it’s the answer to their prayers. The trouble is there’s more to creating good elearning than just using the author tool. Whatever we build it must be effective. We all know that, but what does ‘effective’ mean? For a piece of learning to be effective it must be: Relevant – it must align to what I, the learner, want to achieve. You might create the most engaging learning experience ever, but if it is irrelevant to your audience they won’t spend their valuable time on it.

7 Ways to Find Inspiration

Rob Hubbard

Guest post from my LearningAge co-director, Tess Robinson… Have the right attitude. Open your mind to all kinds of weird and wonderful possibilities. Don’t discount anything at first. Creativity is impossible to achieve if you are not brave enough to look beyond your normal paradigms. Give yourself time. Don’t expect creative thoughts to jump into your head in the first five minutes. Imitate.

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What Exactly is Business Agility?

Rob Hubbard

by Tess Robinson, Director, LearningAge Solutions. For me it conjures up images of acrobats and contortionists. Although this is a little strange, it’s probably not too far from the truth because business agility is indeed all about being flexible and adaptable; being able to adjust to changes in the business environment without wobbling or losing your balance. So why isn’t everyone doing it?


10 lessons from Design Thinking that can be applied to digital learning

Rob Hubbard

By Tess Robinson, Director, LAS. A few weeks ago I attended a fabulous workshop by Sally Spinks from Ideo. If you haven’t heard of them before, they are a design consultancy headquartered in California but with offices throughout the world. They use the design thinking methodology to design products, services, environments, and digital experiences. Prototype – this one is really important.

Seven Simple Secrets to Off-the-Shelf Course Success

6 ways to convince your organisation to embrace digital learning

Rob Hubbard

by Tess Robinson, Director, LAS. The latest Towards Maturity benchmark report makes rather depressing reading. So how can you convince your organisation that investing digital learning is a good thing? Embed the learning in your wider organisational strategy. What is the business problem you are trying to solve and what effect will this have on your organisation’s mission as a whole?

New Paradigms

Rob Hubbard

Last month I attended the Ufi Charitable Trust launch event where there was a lot of talk about innovative ways to use technology for teaching purposes. Interactive whiteboards were broadly lambasted as waste of resources that are underused in schools. Provided it functionally does what it’s supposed to, whether or not it is effective depends on how it is used and for what purpose.

How to Produce Great Screencasts

Rob Hubbard

I’ve been creating a lot of screencasts recently for the goal-based learning systems that we develop, so I thought I’d give you a run through of the equipment I’m using and the workflow I’ve adopted. The screencasts show users how to use the functions of the goal-based learning system. Equipment: Mac. Screenflow screen capture software (see Rob Reviews for a review of it). Workflow.

Begin with the Blend in Mind

Rob Hubbard

You’ve probably experienced this situation, most of us have. You attend a great instructor-led workshop. You learn loads of useful new stuff. You meet some great people and come away inspired and fired up, full of ideas for what you’ll put into practice when you get back to work. Then you sit down at your desk and reality rushes in. You’ve got 150 emails waiting for you, a report to write, and that b*£$!y presentation your boss needs from you ASAP. The workshop folder goes up on the shelf…….and and remains there, gathering dust. You occasionally feel a pang of guilt when you glance at it.

Living up to the Promise of eLearning: Closing the Learning-Doing Gap

The BIG Debate: Can Rapid eLearning Ever Be Truly Engaging?

Rob Hubbard

There are now a number of ‘rapid’ elearning authoring tools that enable ‘anyone’ to author elearning content. And yes, this is true. But only in the same way that word processing software enables anyone to write a book. Don’t get me wrong; some of these tools are great and you can produce excellent content with them. However there is a lot more to it than buying the software and reading the manual.

How Do You Measure Success?

Rob Hubbard

You can never be sure of how effective you’ve been in creating a learning intervention unless you measure its impact. This is something that few organisations do. It is often considered enough for something to look ‘cool’ and for people to like it, to brand it a ‘success’. Also, evaluating the success (or failure) of something can be a substantial piece of work – and what if this creation of yours hasn’t made a difference?! would argue that unless you know what you’re doing right (and wrong) then you stand little chance of achieving greatness in any endeavour. elearning

The Art of Simple Design

Rob Hubbard

“I didn’t have time to write a short letter, so I wrote a long one instead.” – Mark Twain. The same is true of design, and for the purposes of this article I’m going to focus on the design of learning experiences, websites and apps. The secret to great design is simplicity. The challenge is that designing a simple solution to a complex problem is usually a long journey. How can you develop empathy?

Onboarding the Blended Way

Rob Hubbard

Guest post from my LearningAge Co-Director, Tess Robinson. We’ve all been there – the corporate induction that involves eight hours of PowerPoint, form filling and reading manual after manual of processes and procedures. Did it make us feel engaged, enthused and wanted? Did we come out with a deep understanding of our new organisation’s culture, mission and values? I’ll bet the answer is ‘no’. Onboarding may take up to 6 months and consist of a number of face-to-face and online interactions, learning opportunities and feedback. This is then reflected back in their commitment to the University.

Attract, Engage, and Develop Talent using Open Badges: An IBM case study

Time Machine: Tips for Harnessing Time to Ensure Success in your eLearning Projects

Rob Hubbard

Time: it marches relentlessly on – we can’t stop it, change it or rewind it (yet!). We squander it on the wrong things, complain when it goes too slowly and when it goes too fast. In this posting I’ll share three tips for making the most of the time you have, so you can maximise the success of your elearning projects. There is a pub that I often walk past, which for years had a fairly bad reputation. It was not a place you’d choose to drink in unless you were a local. Fitting this additional work in around running a busy pub meant it took her several months. Be realistic.

10 Ways to Encourage Participation in Distance Learning (DL)

Rob Hubbard

By Tess Robinson, Director, LearningAge Solutions. Technology now affords so many more options to learn new skills without being physically present, but how can we ensure that participants are kept engaged and motivated when they’re not sat in front of us? It’s a constant challenge and one that we haven’t yet completely cracked but we’d like to share some things here that have worked for us….

(G)old Blend

Rob Hubbard

It tickles and frustrates me in equal measure when I hear people say that they “…don’t believe in blended learning.” They seem to think it is something new – the latest fad in learning. respond by explaining that blen ded learning is how they have always learnt, indeed how we humans have always learnt – from a variety of learning interventions. come across these attitudes quite regularly from very intelligent people, so why do they have this view? What I always stress is that we’re not doing anything new. We’ve just added a few more delivery methods to the blend. That’s all.

How to Create an Effective Blend

Rob Hubbard

I don’t hold with the vi ew that: Blended learning = elearning + instructor-led. Some people hold that blended must include an element of classroom but for me it doesn’t. Given the huge range of learning interventions we can now use this is a far too limiting definition. My definition is broad and encompasses both online and offline interventions and may include an instructor-led element. Most of the projects we undertake (at LearningAge) are blended to some extent. The key to a good blend is to make it both effective and efficient. Micro-blogging services as a way to ask and answer questions.

How to Create a Customer Training Strategy

Why Use Video for Learning?

Rob Hubbard

Video has been a passion of mine for a number of years. Because when it’s done well it’s so engaging. We know from research that our brains are hard-wired to take notice of moving images – it might be prey or predator (or even a potential mate).  We all now watch tonnes of online video – if I want to know how to do something I’ll generally search YouTube before I search Google. find it frustrating, therefore, that we don’t use it more for learning purposes. These reasons are becoming eroded and it’s easier than ever to grab a camera and shoot some instructionally effective video.