Ontuitive

article thumbnail

The 8-second attention span; or, I'm fine if goldfish are more patient than millennials

Ontuitive

The report warned us that the average attention span has dropped from 12 to 8 seconds since about the year 2000, and is likely caused by the exponential increase in use of digital media. In spring of 2014, Microsoft Canada released the results of a study on media consumers that claimed attention spans are shrinking.

Attention 104