Application of Gamification in FMCG Industry
Ed App
FEBRUARY 9, 2020
The retail industry is set to globally grow to around $28 trillion by the end of 2020 with an annual growth rate of 3.8% since 2008. With the mobile games market set to be $25 billion, retail majors are homing in on gamification to boost customer engagement levels. The global gamification market was around $5.5
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