Handling Customer Complaints on Social Media
ej4 eLearning
JUNE 25, 2015
A 2013 PwC study shows that most companies aren’t receptive to the social media feedback they are receiving - 57% of companies don’t use social media for crisis management. Why aren’t companies more responsive to this type of feedback? Not knowing how to resolve customer complaints is one thing, but ignoring a complaint or fumbling [.].
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