Learnnovators

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INSTRUCTIONAL DESIGN BASICS – GOALS

Learnnovators

“People with goals succeed because they know where they’re going”. - Earl Nightingale This is true not just at work and in life, but also in instructional design. Okay, sugary quote aside, goals are really, really important in our work in L&D. Goals can be thought of as having two parts: The first part, at the macro level, should answer the WIIFM (What’s In It For Me) for the business.

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IDEAS FOR IMPROVING COGNITIVE ENGAGEMENT IN YOUR COURSES

Learnnovators

Two of my previous articles covered the idea of engagement in some detail. The first one talked about the different types of learner engagement that there are, and what each one entails. The second one discussed ideas to bring about and enhance emotional engagement. In this third article in the series, I talk about… yes you guessed right. Cognitive engagement.

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Learner Engagement – Ideas For Improving Emotional Engagement In Your Courses

Learnnovators

In a previous article , I talked about the different types of learner engagement that there are, and what each one entails. In this one, I discuss ideas to bring about and enhance emotional engagement. The first step in bringing about emotional engagement is to start with a strong WIIFM (What’s In It For Me). I previously wrote in detail about generating killer WIIFMs that will make learners want to take your course.

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LEARNER ENGAGEMENT – IT’S NOT WHAT YOU THINK

Learnnovators

I’ve always been fascinated with the idea of learner engagement. And rightly so. If you do anything remotely connected with instructional design, you would be too. Because it’s engagement that opens up the gates to learner involvement in the course. It gets them committed to the outcomes, and then makes them work hard towards ‘getting there’. But unfortunately today, the term learner engagement gets bandied about meaninglessly.

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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. This is not surprising. The similarities are all too obvious: L&D and marketing are both trying to change behavior. But beyond this basic realization, we’d do well to understand the fundamental parallels and differences between the two: Marketing is all about persuasion + education.

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INSTRUCTIONAL DESIGNERS! DON’T PUT THE CART BEFORE THE HORSE

Learnnovators

I was in a meeting with an upcoming instructional designer. She had reached out on LinkedIn, asking if I could offer some guidance on the areas for her to focus on. A teacher transitioning into instructional design, she excitedly talked about what she’d learnt so far. She had downloaded a trial version of Articulate 360, and was in the process of learning Storyline and Rise.

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LEARNING CAMPAIGNS – FACILITATING SKILL BUILDING AND BEHAVIOR CHANGE

Learnnovators

Many of us have grown up hearing about marketing campaigns, advertising campaigns and political campaigns, but learning campaigns are a relatively new kid on the block. The idea has picked up pace recently, so much so that almost everyone talks about it. Specifically, there’s a lot of talk about L&D having to ‘think like a marketer’ and using ‘marketing campaigns for learning’.

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