Learning Analytics: A great boost for creating Learner Centric eLearning
FEBRUARY 11, 2016
I am sure you already know about ‘analytics’. Application of analytics is typically perceived as an aid for marketing and business decisions. Analytics can be used not only for businesses but in many other fields that impact our daily lives including eLearning. So what really is learning analytics? This type of data can be interpreted through learning analytics.
The Learning Analytics Market to Increase by 25% by 2020
JUNE 15, 2016
“Research and Markets” recently generated a report that predicts the learning analytics market to increase by over 25% by 2020 — that’s a quarter of the market, in just four years. But what about "personalized learning methods? " — what does this mean, and how does it relate to analytics? lms reporting
Analytics Are a Decision Maker’s Best Friend
JULY 28, 2016
Yet, there is a significant gap between intent and action regarding organizational workforce analytics programs. According to Bersin by Deloitte’s 2015 “Global Human Capital Trends” report, 75 percent of executives stated workforce analytics was “important”; but only 8 percent rated their function’s capability for analytics as “strong.” Talent Management analytics
The LMS Market is Quickly Losing Ground
FEBRUARY 23, 2017
Virtually overnight, the corporate enterprise jumped on board and created a multibillion-dollar market for the LMS. Similarly, the learning leader at a major long-term health care software company that uses one of the bigger LMSs in the market told me last month, “We are getting away from the one-and-done type of training because we’ve realized that learning is an ongoing process.
7 Must Have LMS Features: #5 - Reporting & Analytics
OCTOBER 4, 2016
The LMS landscape enhances training effectiveness for organizations in various markets, if you know which features to look for — but with over 600 options in the LMS market, shopping for a new platform is no easy task. This is the fifth of seven blogs in our series, Must Have LMS Features. Check out the last post here. Learning Management System LMS
Big Data: How Data Analytics and eLearning Both Help Organizations
DECEMBER 12, 2016
Big Data Should Be on Your Organization’s eLearning Radar (Analytics Are the Reason Why). Big data is not solely reserved for the healthcare industry or marketing. For assistance in big data analytics and information contact us today In fact, as emerging technologies impact eLearning and design modules for training improves, there exists a wide expanse for new possibilities.
eLearning Trends: Outlook for 2017 Puts a Focus on Accessibility, Analytics and Adaptability
JANUARY 4, 2017
The firm reports that the global eLearning market will grow to $255 billion in 2017. According to IBIS Capital, the outlook for eLearning in 2017 is bright. What will fuel this growth? surging interest by global executives to focus training on the critical skill sets that their employees require will lead to more advanced execution of eLearning programs.
When is it time to switch from a free to a paid web analytics solution?
MAY 11, 2015
You might be new to the Web analytics scene, but if you’ve ever had anything to do with the analysis of Web user behavior, you’ve no doubt heard of Google Analytics (GA), the “Big Predecessor” of them all. GA is a free service (though not the only free service) and can do quite a bit to help you track and report on where and how people use your website.
Content Marketing 101
APRIL 30, 2013
(Guest post from Adria Saracino, head of outreach at digital marketing agency Distilled.). Over the last few years, content marketing has been hot on the lips of every marketer I know. So what is content marketing, really , and how can you take advantage of it? What is content marketing, anyhow? Simply Business | Email Marketing Guide. But wait! Take-Away.
8 eCommerce Marketing Tools to Increase Your Course Sales
JUNE 25, 2015
Marketing. With marketing your online courses , you can draw more traffic to your site, better communicate with potential (and current) customers, and ultimately become more successful. We’ve created a list of 8 eCommerce marketing tools to increase your course sales. Google Analytics. If you have a website, you need to have Google Analytics. Marketing
How Can Learning Be Made Better Through Analytics?
SEPTEMBER 10, 2014
Through analytics. Just like businesses use business analytics and business intelligence to do more with less; similarly, Learning Analytics is making it possible for educators to tailor learning content to the needs and preferences of their learners so that the experience is more personalized and therefore, engaging. Let’s begin with an assumption.
Learn a New Skill: Data, Knowledge, Google Analytics, and You
JANUARY 5, 2015
There is something every web-based business, blog, and website is learning to live by: Google Analytics. If you don’t already know why you need web analytics, what Google Adwords offers, or have access to the information Google Analytics offers, you are already behind. Web Analytics turns on the floodlights. With a monthly cost of exactly $0, automatic reports, and Adwords there is no good reason to not be utilizing the awesome power of Google Analytics. Google Analytics can track multiple websites, blogs, social media accounts, and landing pages.
Learning Analytics & Adaptive Learning to Shape Higher Education in the Future
MARCH 1, 2016
Adaptive Learning and Learning Analytics were identified as two important developments emerging in the educational technology market for higher education. Learning Analytics has become a well-established term in the eLearning landscape, as reporting and analytics tools have become high in demand. adaptive learning higher education learning analytics
The Importance of Implementing a Marcom Strategy for Continuing Education
OCTOBER 22, 2015
Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marketing’s overall functions include: audience segmentation, demographic and psychographic research, and decisions on product, price, distribution, and promotion. Step 1: Define the message. Tweet This!
Using Google Analytics to up your eCommerce game
JANUARY 5, 2017
We’ve given you some basic guidelines on the use of Google Analytics for eCommerce before. This article is a deeper dive into what’s possible with Analytics, and how you can use it to get the most out of your eCommerce efforts. UTM parameters feed directly into Google Analytics, so you don’t need to do anything once you’ve created the URL. Using UTM parameters. Complex traffic.
Marketing your eLearning courses
JANUARY 3, 2017
To be successful selling online courses you will need more than a good LMS; you will also need to be skilled at marketing your online courses. Measuring Marketing. You’ll be able to work out your conversion rate from Google Analytics or similar tools. See our blog post about [using Google Analytics with LearnUpon] for further details. Search Engine Marketing.
7 big opportunities that MOOCs offer corporates
JULY 29, 2013
Brand marketing. This wades into the murky waters of privacy and ethics, but theoretically at least, a company could purchase access to a particular MOOC’s analytics. Target the students, who self-evidently have an interest in the domain, with direct marketing for related products and services. Regular readers of my blog will know that I’m quite the MOOC fan.
Toolkit: mLevel: A Cloud-based Gamification Microlearning Desktop and Mobile Solution. with Analytics! by Joe Ganci
Learning Solutions Magazine
JULY 27, 2016
pretty close to meeting market demands for easier authoring of microlearning and gamification, for useful analytics, for. Have we reached a tipping point in the evolution of eLearning development tools? mLevel is an example of a tool that is. desktop and mobile delivery, and for engaging features. Read all about it in this review! Design & Development Tools Emerging Topics Games & Learning Mobile Learning
Enhancing our Reporting and Analytics
APRIL 8, 2013
I’m very excited to announce that Mindflash has enhanced our reporting capability with advanced learning analytics reports. Prior to Mindflash, he spent time in product and marketing roles at leading SaaS companies such as SuccessFactors, Saba Software, and LiveOps. What questions are they trying to answer? Let’s take a look at what we’ve built. Think of it as your command center. .
We’re hiring! Content Marketing Manager
AUGUST 23, 2016
About the role: Due to our rapid growth we are now looking to hire a Content Marketing Manager who will be responsible for the coordination of all unique marketing content for LearnUpon. The right person for this role will have a really strong background in developing cross channel content and content optimization including text, audio, video, and image content, social media marketing and search marketing. The will also have the ability to interpret analytics and make a real impact on metrics through strategy and execution. Who we are looking for. Benefits.
Disruptions ahead: 9 HR Technology trends reinventing the HR software Market
OCTOBER 19, 2016
The Human Relations (HR) Software Market is entering one of the most disruptive years it has seen in more than a decade. More recently, people analytics, mobile platforms and PaaS (Platform as a Service) have taken over the field with their advantage of having been created as a people oriented service. How can we assess these performance tools you ask? Because, as Robin S. Think
The Democratization of Learning
JUNE 12, 2011
As a marketer I learn how well I’m doing, in its simplest form, by the top-line growth of my company. In similar fashion, an instructional designer can gauge his or her success by monitoring the behavior change of their target audience. If I want to learn the effectiveness of my online marketing efforts at a tactical level (Which blog posts have generated the most traffic?
Top 9 e-Learning Predictions for 2014
JANUARY 18, 2014
Learning Analytics. Integration of mobile learning with e-learning, and with other emerging technologies such as Learning Analytics. Gamification amalgamating further with the power of other emerging technologies such as Big Data Analytics and Internet of Things (IoT), providing us with more powerful gamified learning experiences. 4. Learning Analytics. Mobile Learning.
Baseball, Big Data, And Learnings From Advanced Analytics
JULY 24, 2012
The University of Southern California (USC) Annenberg Innovation Lab (AIL), in partnership with IBM , is using advanced analytics technologies to uncover hidden sentiment from the Twitterverse around this year’s post-season play, for instance. He found that the last ten times the Cardinals won the World Series, the stock market has had an up year. In St.
Solution Category Overview: Marketing Automation
MARCH 25, 2015
Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.). You’ve probably experienced marketing automation as a personal consumer. Need help using the site?
Why You Should Time Your eLearning Like A Marketing Campaign
MAY 26, 2016
Marketers understand the importance of the “magic hour”: that unicorn-like time zone where users open their emails, watch ads, and otherwise engage with the latest campaign. But what if the same logic and analytics applied to make a marketing campaign more effective was applied to eLearning? By taking human behavior into consideration and offering some common sense solutions for your learners, you could increase engagement rates (and give users something other than marketing emails to open). A Day in the Life. and 12 p.m. News Hour: Between the hours of 12 p.m.
We’re hiring! Digital Marketing Assistant
APRIL 11, 2016
Due to our rapid growth we are now looking to hire a Digital Marketing Assistant who will be responsible for supporting the marketing team. Updating and maintaining email marketing list data. Other marketing related tasks as required. Collaborating with, and reporting to, the Marketing Manager. Supporting the entire marketing team. The person we are looking for will have: Third level degree in marketing or business. Social media and email marketing experience. You’ll get the chance to learn from a team of experienced SaaS marketeers.
Moodle LMS Reporting is on its Way
AUGUST 12, 2015
Earlier this year, Lambda launched their new reporting and analytics solution, Lambda Analytika™ for Totara LMS. Lambda Analytika has relieved a number of our Totara clients of their reporting pains and problems, and it has really filled the gap in the LMS market. learning analytics Moodle Moodle Reporting
Technology can get obsolete but learning cannot
JANUARY 13, 2016
If one were to track the range of products available in the market today, they can either get confused or choose to derive clarity on the relevance of the latest release. Digital strides, information explosion, internet penetration and newer or emerging markets have caused the brand clutter to get louder. Experience the IoT’ is what marketers chant! Constant innovation is core.
The LMS Meets 2017: Top 15 Learning Tech Predictions
JANUARY 9, 2017
Rather, they are educated guesses about learning technology trends, based on our continuous market research, our consulting interactions with countless LMS buyers and sellers and more than 20 years of experience we’ve accumulated in the learning industry. More than 700 LMS vendors is too many for the market to sustain indefinitely. How innovation is shaping market dynamics.
Tech Tuesday: Dive into Big Data
SEPTEMBER 20, 2016
mLevel has evolved the data analytics and reporting platform from simple data exports, to colorful dashboards that provide data about learning objectives at the course (mission) level, to more advanced integrations into larger data systems that handle the major learning protocols including LTI and xAPI. Uncategorized analytics BigData LearningLocker LRS Reporting ScormCloud TinCanApi XAPI
Social Business by the Numbers
NOVEMBER 7, 2012
From Harvard Business Review Analytics Services and SAS in The New Conversation: Taking Social Media from Talk to Action [pdf], June 2010. 12% of the 2,100 firms surveyed feel that they are using social media effectively, by going above and beyond the typical megaphone marketing. This is a market that content providers, game publishers and brand marketers should not pass by.
The State of Video Marketing in 2015
JUNE 17, 2015
It’s true – and many marketers are increasingly capitalizing on the power of video. 69% of marketing, sales, and business professionals are currently utilizing video marketing and another 31% are planning to. In fact, a whopping 96% of B2B companies are planning to use video in their content marketing in the next year. The marketers that are leading the way in engaging with consumers, building brand loyalty, and driving conversions all have one thing in common: they are more likely to use video in their content marketing efforts.
How Learning And Development Is Your Secret Sauce to Growth Marketing
AUGUST 3, 2016
Believe it or not, but your Learning and Development (L&D) department is the key to getting your growth marketing strategies on point. Most marketers tend to look at what competitors and colleagues are trying out, and they then pick and choose a few “new” methods to try. Utilizing that strategy, it’s easy to think that we have exhausted all new ways to enhance our marketing strategies. Realistically, there are other departments that can really benefit from a good L&D program and Marketing just happens to be perfectly aligned. Marketing does the same thing.