Knowledge and Learning In The News - 2/16/2006
Big Dog, Little Dog
FEBRUARY 16, 2006
Wursters, Blown to Bits: How the New Economics of Information Transforms Strategy, authors speak about richness and reach: how companies could offer either rich information that is highly specialized and geared towards a niche market or they could have reach, more generalized information that is not as rich, but has a broader appeal.
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