FEAR OF BRANDING – 10.1 Reasons to Move On
Wonderful Brain
MARCH 26, 2012
Let’s face it; anyone who has read Walter Isaacson’s Steve Jobs bio, or had prior knowledge of SJs commitment to establishing, protecting, and defending the vision and personality of Apple learned what an oath of fealty to branding means. In either case the disconnect leads to distrust of the company and its products.
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