Attention Related Topics 
Rob Hubbard
MARCH 31, 2016
The limitations of human memory are an eternal conundrum for learning designers – how exactly do you create meaningful learning experiences for learners who have a shorter attention span than a goldfish? Or who are only able to retain 7 items in their short term memory 1 ? Perhaps microlearning is the answer?
Rob Hubbard
JANUARY 12, 2012
Be wary though – just because some has opened a piece of content it doesn’t mean they’ve been through it, just because they’ve completed something doesn’t mean they’ve paid any attention, and just because they’ve scored 80% or above in the assessment doesn’t mean they’ll remember any of it in a month’s time, or be able to apply it.
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Rob Hubbard
OCTOBER 3, 2012
Technology can also be used to remind learners at regular intervals that these things need attention. Goal-based technology can be invaluable in making sure that the right goals are chosen to ensure performance improvement and in providing a clear route to achieving those goals. Pull’ learning.
Rob Hubbard
MAY 19, 2011
The book ‘Brain Rules’ by John Medina was brought to my attention over a year ago when luminaries from the elearning industry, including Donald Clark and Clive Shepherd, began blogging about it. Rule 4: We don’t pay attention to boring things. Unfortunately the brain also has a 10 minute cut-off point for paying attention.
Rob Hubbard
AUGUST 11, 2011
She took great care and attention with the work and now the pub looks as smart as a new pin. The pub sign was renewed, a smart new brass brewer’s plaque added next to the entrance and everything given a new coat of paint. Fitting this additional work in around running a busy pub meant it took her several months.
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