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Mind the Gap: How to Assess Sales Performance Gaps to Achieve Execution Excellence

PDG

Essentially, they know what to do because you’ve trained them. The question is, are they doing it? This is the knowing/doing gap. The knowing/doing gap refers to the disconnect between what we know we should do and what we actually do in practice.

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Unleash Life Sciences Field Rep Potential with the Performance Matrix

PDG

The Knowing/Doing Gap: Tackle the Challenge Like a Boss Before we dive into the nitty-gritty of the Performance Matrix, let’s first talk about a universal challenge known as the Knowing/Doing Gap. It breaks down your sales reps’ performance into two key elements: attitude and aptitude.