Social Media Robots, Personas, and Narrative Gaps in Qualitative Research
Skilful Minds
APRIL 1, 2011
Back in 2006 I read the following point on Hugh Mcleod's blog, Gapingvoid: "If people like buying your product, it’s because its story helps fill in the narrative gaps in their own lives." 152) rather than the conventional constructs related to demographics.
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