Case Study, eCourse Growth Strategies, Edupreneurs
How long does eCourse promotion take? A 6 month look
Mountains are good⊠they keep the unfit at the base⊠looking up⊠wishingâŠ
Building an online course is like climbing a mountain. However, when youâre building an online course you canât see the submit. Itâs hidden behind the clouds. You have your expectations of course⊠but how high can you go? How long will it take you to get there? And lastly⊠will it be worth the journey?
Those are all good questions to ask. However, itâs the fact that itâs hard, time consuming and intimidating that stops most people from trying in the first place. So at Academy of Mine we see this barrier to entry as a gatekeeper. Or a sort of⊠how should I put it⊠âcompetitor control managerâ. The fact that you canât see the summit is a good thing. It means there is inherent risk involved which will keep those lacking in entrepreneurial spirt on the sidelines. This leaves plenty of climbing room for the risk-ready edupreneur! After all, if it was easy, everyone would do it and the market would be flooded with competitors right?
So donât think of the challenge as a bad thing. For eCourse vendors with patience and tenacity to follow through on their project, the unknown elements and the challenge of doing it make your life easier in the long run since youâll be one of the brave few to give it a shot.
A 6 Month eCourse Case Study
Before we go any further I want you to look at the traffic graph below which shows the growth of one of our memberâs eCourse sites over the course of 6 months. Notice they started from scratch with zero visitors their first month.
Youâre not working harder at Month 6.. itâs just that your work from Month 1 is starting pay off.. finally!
In the 6 month chart seen above our member went from zero to around 3500 views / month (and generated about $3000 in sales in June alone). This memberâs site is run by one person and they offer 1 course online. They are a bootstrapped company and have no outside investment. Everything they do, they do by themselves with the limited resources they have access to. They also have a full time job and therefore they can only contribute part of their time to building, promoting and running their online course.
Weâve used this case study as an example because many of you will find yourself in a similar situation. You might have a limited budget, a family or a job that you need to take into consideration. This of course will likely slow your growth rate down. We could have used a more impressive growth chart for this case study (people with larger budgets, larger teams, more experience, no full time jobs etc), but this growth chart represents whatâs possible for the average person starting from scratch who will be doing most things on their own.
Even though itâs a modest growth chart, itâs important to note that in their second month when they only had 128 visitors to their eCourse site they were working their butts off. In fact, our member told us that their first three months were the hardest and most time consuming of all of their months.
However, 5 months later they werenât working any harder but their traffic continued to jumped steadily. Their month 6 numbers are their new âplateau numbersâ (meaning that if the eCourse seller stopped promoting their eCourse right now they would still hover around this point). This is because the work they did in their first month is still paying off now. For example, maybe they wrote a blog post in their first month that is only starting tho show up high in search results now. Once you secure a position, itâs much easier to maintain it.
Delayed Gratification: It feels good and bad at the same time
Every entrepreneur knows the benefits of not trading time for money. The chart above is testament to benefits of having a solid long term vision for your eCourse company. But imagine if things were different. Imagine if in their second month, this eCourse seller threw in the towel and gave up. And why shouldnât they? They stayed up until 2Am working on their audio lectures, creating blog posts, formatting their content, designing the website and so on⊠and all for what? 128 visitors (none of whom purchased their eCourse).
But if they threw in the towel at this point they would have missed out on the opportunity to earn over $3000 / month which they will now probably make from this point forward. It wasnât easy and it required a lot of work, but itâs not magic and it shouldnât be mystified. Itâs a rhythm that most experienced entrepreneurs are very familiar with so theyâve learnt how to enjoy the ride.
Creating an eCourse from scratch is a lot of work for no immediate payoff (or very little payoff). In the example above the first month of traffic saw 128 visitors, the next month saw a jump to 552. Still, a very small amount of traffic, but itâs a 331% increase in traffic. Which, if you look at it that way, is a huge jump! And the next month weâre over 1000 visitors and shortly after that weâre just under 4000 / month.
So if youâre just getting started out and youâre still hovering around the 128 visitors / month mark, donât be discouraged. Weâve all been there (including us). Just make sure you keep climbing upwards slowly but surely. Small gains in momentum quickly start to add up. If youâre looking for a a few tips on how to market your eCourse you might want to check out this post on how eCourse sellers can improve their organic search engine ranking or this one from sellcoursesonline.com blog
Good luck!