Are your drop-out rates soaring? Do your employees disengage before they even have a chance to absorb the takeaways? Let’s explore the top 6 reasons why modern learners click away from your online training course, as well as tips to retain them.
6 Reasons Why Modern Learners Click Away From Your Online Training Course
Continuously training your employees is one of the best ways to ensure that your business keeps up with industry trends and stays ahead of the competition. Thanks to secure access to high-speed internet across the globe, companies can now use LMS platforms to deploy round-the-clock training.
However, you should conduct extensive research to understand the needs and expectations of modern learners. You need to identify their expectations and why they enrolled in the first place so that you can tap into their motivation. Today, we’re exploring six plausible reasons why modern learners click away from your course.
1. Low Engagement
The human brain can process visuals faster and better than it processes text. With concentration spans shrinking, it’s imperative to make sure that your eLearning courses spur engagement with modern learners. If the online training materials are monotonous and boring, learners will lack the necessary motivation. They may even take it a step further by recommending its removal from the module to the senior management team.
Here are five ways to make sure that your online training courses engage with modern learners well:
- Make online training sessions as interactive as humanly possible.
- Provide eLearning feedback consistently.
- Provide challenges such as online tests at the end of every chapter to test the employees’ understanding and ability to apply the skills taught in real-life scenarios.
- Make sure that the User Interface is appealing and user-friendly.
- Administer the online training course at the right time and make sure that the online training content is relevant to modern learners’ needs.
2. The Online Training Course Is Too Lengthy
Our attention span has declined significantly over the years, currently estimated to be around 5 minutes. Lengthy online training courses do not resonate well with modern learners, who find it difficult to understand all the concepts and retain the information. Here are some tips on what you can do to make your corporate online training concise, short, and appealing to new-age learners.
• Include plenty of visuals
• Use bullet lists
• Create short, straight-to-the-point sentences
• Divide online training materials into bite-sized chunks
• Provide relevant sources for additional research purposes
3. Misunderstanding The Needs Of Your Modern Learners
Researching your audience correctly beforehand is very important. A concept or recommendation that works for one particular workforce may not be applicable in another setting. An off-the-shelf online training course that doesn’t resonate with your learners, or is not relevant to their job requirements, is a recipe for failure. You must be in tune with modern learners.
Conduct online surveys and polls to gauge their expectations: don’t leave any room for ambiguity. Follow up when necessary to identify their needs so that you can deliver personalized online training resources.
4. Lack Of Quality Check
After launching a course, it is essential to test all aspects of the eLearning course design to ensure that they are running smoothly. The quality control team can help you uncover critical hidden flaws: but to truly know if the course meets the set standards, a modern learner should do a test run and provide feedback.
Make sure you use this feedback for future revisions to enhance the effectiveness of the online training course: put together a group of 5-10 employees from the target audience and invite them to try out the eLearning course. This will help identify flaws before making it available to the general public.
5. The Online Training Course Is Riddled With Navigation Issues
Even logging into the eLearning course seems to be a real challenge. And it only gets worse once your modern learners try to access the eLearning course map or make their way through the first module.
Online training courses with navigation issues are frustrating and counterproductive. Thus, modern learners click away before they get the necessary information: to avoid this, you must ensure that your navigation icons are clear and familiar. Learners should be able to easily navigate from one screen to another. Links must also be clearly visible and easy-to-tap for mobile users.
6. Learners Are Unaware Of The Benefits
If your employees don’t know what they’ll gain from the online training experience, they are less likely to devote their attention to the training course and give it the time it deserves. You can remedy this by stating up front what they’ll achieve through active participation. Namely, the real-world benefits they can reap by taking the online training course and giving it their all.
Include details and state the overall objectives so that there isn’t any confusion. It’s also wise to include simple and straightforward directions for modern learners to follow, especially those who are new to the world of online training.
The success of your online training program is not only dependent on the structure of the online training content, but also on how you administer it to your modern learners. Apply the above six tips to ensure that it delivers the expected results.
Needless to say, comprehensive online training courses that are created with the needs and expectations of modern learners in mind will boost your reputation and credibility in the market.
