When serving large volumes of content to diverse audiences, effective personalization is almost impossible—let alone sustainable—without the right strategy and tools in place.

But what if content personalization was streamlined and simplified—both to implement and maintain? What if you could efficiently personalize content without starting from scratch each time? In this session, we’ll explore why content is the key to any personalization strategy, and how realigning content strategy and implementing the right technology tools allows organizations to easily and effectively personalize content, even on a global scale.

In this webinar, we discuss:

• Three main reasons personalization efforts fall short
• Tips for leveraging strategy and technology to address and overcome each of the three personalization challenges
• How reuse and personalization go hand in hand
• How personalization efforts can effectively be maintained and sustained over the long term