Tweet As I get together with my Internet Time Alliance colleagues here in California, I really appreciate all of the connecting and conversing we’ve done over the past two years, as our shared experiences ease the path to further collaboration. It is also important to point out that advocating Enterprise 2.0 / social collaboration isn’t necessarily the equivalent to denouncing all forms of Vertical Collaboration. Working collaboratively and effectively is a challenge for all organizations and must be continuously renegotiated as conditions change. George Bernard Shaw.