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Excellence in Customer Training: A Roche Case Study

Bottom-Line Performance

In markets where the products being sold are highly complex, customer training is essential to help make the sale and retain customers. Sadly, our industry focuses on “corporate learning” that helps the sales rep or the support technician, but  neglects the needs of the customer. Sales reps find that effective customer training becomes a competitive advantage.

The Myth of “Micro-Learning”

Bottom-Line Performance

Sales. Here’s an example of what one team member, Jackie Crofts , recently did with her skill-builder: she produced a fabulous AfterEffects video that we will use as a “product tour” of Knowledge Guru. Blended Learning Case Study emerging trends and technologies Knowledge Guru Learning Trends Bottom-Line Performance micro learning self-directed learning

4 Ways Gamification Drives Business Results

Bottom-Line Performance

What’s the value of a more informed sales rep? Without real-life examples, those four buzz phrases sound a whole lot like empty corporate speak. Here are four examples of results companies saw after implementing training that included gamification elements: While participating in a gamified training program… 1. increase in sales for a large restaurant chain.

Using Games to Improve Product Knowledge

Knowledge Guru

In the case of organizations with a large amount of products to sell, this means making it easier to acquire foundational knowledge. Customer Examples. Case Studies case study knowledge guru product knowledge training Product knowledge training is one of the most common types of training in many organizations. Lesson from the Insurance Industry. The result?

Workbook: Gamification and Your Enterprise Learning Strategy

Making a Case For Gamification.12 within a classroom: examples that we’re all familiar with include flight simulators, or survival. recycling initiatives and even boost sales. It serves as the foundation for building a methodical business case, which. Example 2: Ethicon (a J&J company) was looking for a way to increase employee product knowledge to drive sales.

5 Ways Serious Games Can “Level Up” Your Sales Reps

Knowledge Guru

Sales people live in the moment. Salespeople probably have the most single-minded focus of any role in your organization: activities that are directly linked to making a sale are top priority and everything else is just details. As an L&D professional, you know that knowledge and skills are vital to building a successful sales organization. Sales associates average over 3.5

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Why a Case Study is the Key to Training Success


Ashley, a sales representative for Big Sales Corp, is going to a dinner event with prospective clients. This is an exaggerated example of a short case study. There are a wide variety of tools utilized in elearning courses and case studies help to apply content to real-life situations. What is a case study? What should she do?

7 Tips for Millennial Sales Training Success

Training Industry

In fact, a few years back I was held captive in a three-day public workshop put on by a well-known, national sales training organization with whom I was partnering.  I spent much of the day checking my phone and I hate to admit this, but I completely bailed on the last day.  I just couldn’t take one more monotonous minute listening to the trainer drone on as he slogged through a 200-page consultative sales process manual. This checklist of critical sales training elements will help ensure success: Adapt training to their social learning style and mobility. 

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How Games Drive Sales Enablement (Webinar)

Knowledge Guru

This is why so many sales training professionals have started to implement games into their sales enablement programs. Today’s sales trainers are pairing games with mobile reinforcement and microlearning to help sales reps be successful. Most sales enablement programs use blended learning to combine games, mobile, eLearning, video, roleplay and in-person coaching.

Tailoring Sales Training The Right Way


Sales training isn’t an out-of-the-box commodity. Many sales leaders and learning organizations want a customized sales training experience from their third-party providers, whether it be traditional live or some form of virtual. This fundamentally implies that a change is needed—that the status quo is not sufficient to propel sales growth to a new level.

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3 Ways to Kickstart Your Product Launch with Quality Content


But the success of the product ultimately hinges on the effectiveness of the sales team. Therefore, one of the most crucial components to any successful launch is ensuring your sales force is prepared to fire on all cylinders after the product is released. Sales content is the quintessential element that propels sales organizations to drive revenue. Unfortunately, research has found that only half the information learned from sales training events are retained after only a month. For example, maybe your key messaging is better suited as a short video.


The Explosive Growth of Extended Enterprise Training

JPL Learning

Businesses primarily invest in extended enterprise training for three reasons – to make money, save money or reduce sales cycle times. For companies selling a product, training distributors and dealers in less time can result in new product sales sooner. There are many great examples of successful extended enterprise training ventures. To learn more, visit

Sales eLearning – 21 Great Resources

Tony Karrer

I was asked about approaches for eLearning for Sales People. I’ve had quite a bit of experience with this and actually one of my very first projects was creating a pretty incredible eLearning solutions for Lexus sales people. Of course, it’s such a big topic that I decided to cheat and quickly point the person to eLearning Learning and particular to eLearning Sales , eLearning Sales Metrics , Sales eLearning Case Studies , and Sales Performance Support. What’s an instructional designer doing attending sales training? By Shelley A.

Harnessing Learning Theories for the Mobile Platform: A m-learning perspective


The learners are sent word lists on their mobile devices, with examples of usage in different contexts. For instance, for learners in the medical community, learning through case studies is a common approach. With the mobile mode of delivery, a problem-based case study can be shared with the group. Learning fits well within this learning paradigm. Taylor.

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What You Missed at TRYxAPI – ATD ICE


What Nick and the team have put together is a highly usable and useful means to understand not only what xAPI does for businesses — it identifies the open source tools that are freely available for people to use on their own to  literally try xAPI in their own organizations with a blueprint for how to replicate those case studies. This customer-centric approach is evident in the case study examples shared to model how other vendors and other organizations can share their tools and their case studies. “I know training is important.

Considering E-Learning? Learn from the Successes of Others


For example, you could deliver training to anyone in the world, people can complete training at their own pace, and you can provide a consistent message in your courses. ” To get to that point, most of us like to see specific examples of how other companies (like our own) have implemented e-learning. Real examples help us visualize how we could do it ourselves.

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The Science of Remembering: Strategies for Long-Term Retention (Free Webinar)

Bottom-Line Performance

Her session included expanded case studies of clients where we have applied the science of learning and remembering to achieve tangible business results. Leanne will spotlight two corporate learning case studies that show how incorporating research-based design techniques into your learning solutions will improve knowledge and skill retention, and ultimately drive business outcomes.

Compelling content hooks you in and won't let go

Clive on Learning

According to a 1997 study by Robin Dunbar at the University of Liverpool, personal stories and gossip make up 65% of our conversations. Here are two of my own examples: The Emperor's New Slide Show : which demonstrates how dangerous Powerpoint can be in the wrong hands. We are told that learners are no longer able to concentrate on content that's more than four or five minutes long.

Reflections on DevLearn’s xAPI Hyperdrive


So many great examples of the Experience API, literally, “in Practice” on display; here is what’s still sticking with us from what we saw at the Hyperdrive event. In this case, xAPI is used with Articulate products to create job aids that track interactions while relief workers — in this case, research interviewers — are out in the field.

5 Things To Consider When Selecting A Training Provider

Training Industry

As a former financial services executive, HR leader and now, B2B sales trainer, I’ve been involved with corporate training for the best part of two decades. Generic, one-size-fits-all case studies, or role plays from an entirely different industry are still common practices in classrooms across the globe. When selecting, insist that any training provider you select customizes core elements of their training program like case studies, role plays, examples and terminology. 3. Do they understand our industry and “day-to-day reality?”

A Conversation with John Deligiannis of mLevel

Kapp Notes

In both cases, I see them as positive developments and trends we are definitely helping drive through our work here at mLevel. Can you give me an example of a how a customer has used mLevel? Deligiannis: Lots of examples! Our customers have found quite a bit of success using mLevel to train their sales force, both on product knowledge as well as sales process.

Using storytelling in e-learning: An e-learning strategy


They can be helpful in citing examples for the learner to relate or learn from. This mode of storytelling can be utilized in varied trainings including sales or marketing training and soft skills courses. For instance, a sales pitch can be illustrated with a series of images and ‘balloon’ dialogue which grabs the attention of the learner very well.

Where is L&D heading?

E-Learning Provocateur

For example, it’s important that your intranet is mobile optimised, so when someone is away from their desk, they can quickly look up the information they need and put it into action. Having said that, I believe the managers in the organisation have a critical role to play in leading by example. Community of Practice Case Study. The moot point of MOOCs.

50 Ways to Lever Learning

The Peformance Improvement

Simulation – replicating real-life problem solving within a safe environment; for example, learning business acumen by working with a team to solve a typical business problem and receiving immediate feedback on their performance. Business case-study – drawing lessons from discussing the documented story of actual events in another organization. (My apologies to Paul Simon.).

This LMS Has No Traps!

Upside Learning

Customer Complaints, how to avoid the traps makes for an interesting read; especially so because it looks at the LMS sales process purely from a customer’s perspective. So, you may gain short term sales but it is going to be challenge to build a lasting brand on a hollow foundation. So, how do we, as a sales organization, ensure that we sell UpsideLMS without using any of these traps?


Is Wearable Tech a 2014 eLearning Trend to Watch?

Bottom-Line Performance

Mobile learning uptake is a prime example. Here are some examples: Most organizations are still using eLearning courses and delivering instructor-led training, but they’re making those courses tablet-friendly and using smartphone apps for just-in-time reference tools and content review. In the business world, wearable tech has started to peek into retail sales environments.

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Building a Learning and Performance Support Ecosystem (Steve Foreman) #elguild

Learning Visions

task & process support (explanations, sample outputs, step-by-step instructions, advice links) diagnostic tools -- to help you diagnose and solve complex problems (calculators, comparison tools, etc.) It''s not a case of "we''ve delivered the course and we''re done." So they require ongoing processes to maintain and keep the content relevant. Case studies Examples may not include all six components. Steve shares an example from a healthcare company that built off structured learning, performance support and knowledge management. The six components?

The Changing Nature of Workplace Learning

ID Reflections

Organizations are more comfortable with ideas like market share, sales strategy, training, competitive advantage, and such. For example, as someone who belongs to the elearning and organizational learning industry, I need to be on top of the critical impact of technology like Social, Mobile, Analytics and Cloud on workplace learning. Given below are excerpts from both.

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How to make an LMS free trial work for you


In that case, base it as closely as possible on your requirements. You’ll have sample user details and course content that you can upload to mimic training processes. In Use cases and workflows: These documents help to simulate how the system should and can work in your organization. Some prospective customers are reluctant to speak to LMS vendors, fearing a sales pitch. But

Training Managers, Want a Promotion in 2016? Follow these 9 Steps from Training Experts

WalkMe Training Station

Are there any projects that directly impact sales? 5. Published case studies from other organizations will often shed light on what training strategies work and what doesn’t. Apply real-life scenarios that employees will encounter on the job as examples. 9. You know that you deserve a promotion. Now, your New Years resolution is to convince management of that.

Instructional Designers and Product Managers – Traversing The Common Trail


Understanding the problem being solved creates a huge positive difference in later stages of product development, product marketing, and sales. For example, updating product tutorials, sharing product key updates, access to blogs and community, tips and tricks, etc. I have been working as a Product Manager with Raptivity for the last 5 years. It has been an amazing journey till now.

Tell Me A Story…

Upside Learning

You can see examples of this everywhere — from cave paintings, Aesop’s fables, Jataka Tales to the works of fifth-century Chinese philosophers. Doctors recall and discuss case studies and their experience with other patients to get better at diagnosis and treatment. In my previous job as an Insurance Sales Trainer, the toughest challenge that I faced was to convince my trainees about the importance of the ethical selling of life insurance. If history were taught in the form of stories, it would never be forgotten. – Rudyard Kipling. How does it work? 1.

Brain 74

A Conversation with Bryan Austin of mLevel

Kapp Notes

You can also check out a case study on how one of mLevel’s clients has leveraged the product for sales training right her e.  . One of our clients deployed 28 sales training programs to their sales force in less than three months.  This single individual outperformed many Fortune 500 sales training staffs that I know of! mLevel Studio. A.G.E.S. Caroline G.

How to Improve Learning Outcomes With Performance Support

Social Learning

Here’s a quick sampling of the performance support options available: Job aids, quick reference guides and tip sheets qualify as performance support. Create scenarios that require users to practice (whether you’re training a new business process, software tool, or sales skill). Build performance support into every blended learning effort. Scavenger hunts for information.

Are Instructional Designers Making Themselves Irrelevant?

Dawn of Learning

For example, this overview that we''re doing for this particular product curriculum could also be part of new hire onboarding. It actually would be good for everybody on the sales force to have a general idea of some of it to understand other products across the portfolios. What the Nielsen case study tells me is that instructional designers are nowhere near irrelevant.

Blackboard T&L Conference, Dublin #BbTLC2014

Dont Waste Your Time

Track 4 / Gillian Fielding – ‘Collaborate: “A room with a view” for virtually anyone’ Case studies are always more interesting and relevant to how I think, so this one from Salford should be good, looking at the strategic embedding of Collaborate across the institution. Next week is the 2014 Blackboard Teaching and Learning Conference in Dublin.

Creating a Measurement Model

The Learning Circuits

created this sample narrative to outline the many factors relevant to designing a learning program that includes a measurement model from the beginning. Developing a Program Narrative: Acme Donuts Example What are your initiative’s goals? To do that, we must meet two key preconditions: 1) Increase the recurring revenue generated from long-term sales agreements; 2) The sales team must develop strong communication, sales and negotiation skills to negotiate and close sales agreements. In closing, this example is just the beginning. Acme, Inc.

No Escaping Mobile Learning – Webinar Recording & Audience Queries Answered

Upside Learning

FourSquare is  good example, as is the use of Google maps. Q 2: What technologies are now available for mlearning implementation? A: There is actually a range of technologies that can be used for mLearning implementation; we recommend HTML4 and HTML5 to start with. We find sales to be the department that’s most receptive to mobile learning. They are -. Growing mobile workforce.

Sales Team Portal for Content and Expert Access

Tony Karrer

I wanted to share some discussions I've recently had around an interesting project where the company provided the sales team a collaboration, content distribution and expert access portal. Do you have a case study for me? I'm hoping to do a lot of case studies over the next 6-12 months looking at interesting examples of the use of social/informal/web 2.0

DevLearn Day 2

eLearning 24-7

Product of the expo  - there can be only one… Worst marketing of a product and how it reminds me of the marketing case study involving Infiniti cars of 1981-82. For example, there were several vendors making their debut – as in their solution – at DevLearn. A few of which were literally startups. While Lexus was showing their car in ads, Infiniti went with a different approach – which later  would be listed in numerous marketing case studies on what not to do. For example: a. Knowing your audience. What’s next? Hapyak.

Improving Communication in High Performance Organizations

The Peformance Improvement

We have created scenarios (short, fictional case studies) from a composite of our own experiences that reflect many of the assumptions stated above. For example, the chapter titled, "Facilitating Cross-Functional Projects," starts out with this story: . China, and India sales offices providing services to all industries, types, and sizes in their specific regions.

Introducing WorkLearnMobile– it’s all about mobile

Allison Rossett

eagerly dug into the case studies on the site. Augmented reality springs to life through examples. And more to the point, as the NFL season approaches, teams are using iPads to deliver video examples and playbooks to their players. In my 25 minute session, I use examples to encourage mobile for many important purposes, including sales, leadership, wine selection, and the detection of bad breath. Of course, Qualcomm is interested in mobile learning and support. Their self interest delivers benefits to the rest of us. Cut from the team? Go there. Comment.

Using Social Media for Learning: Tools & Practices #BHsocialmedia

Learning Visions

Best practices of social media for learning: (these 3 examples one Brandon Hall Awards of Excellence): Chrysler Academy 2.0 Hewlett Packard Enterprise Sales Fitness Center Sales professionals. Wanted to connect sales training with day-to-day selling (if sales people don’t immediately apply training to their real-world experiences, they tend to reject it quickly). Create a safe place for people to ask their questions Sales people could share their own content. Want sales people talking about real-world sales experiences with their peers.

What Instructional Designers can learn from IBM’s Watson

Kapp Notes

good example is “i&# before “e&# except after “c&#. For example the word “neighbor&# or the word “deity&# break the “i before e rule. For example, take the letter A. Examples. The examples are what gives Watson the ability to recognize an A. It “learned&# for the pattern and examples of previous questions. Design

IBM 50

8 Questions To Ask About Your eLearning Audience


When creating courses for experts in your organization, look for the senior level individuals for developing case studies and heuristics-based courses. Real life scenarios that allow learners to relate, empathize and transform their attitudes are desirable in this case. The fundamental step towards meaningful learning material development is to identify the learners.

The Evolving Face of Embedded Performance Support


What are some of the interesting use cases/stories that can inspire others? Success Stories/Case Studies. “I’m Lovin’ It!”: The examples and use cases included are inspiring and help trigger ideas for more possibilities. Success Stories: Examples From Those Who are Making It Work! What are the techniques to achieve the same? What is the trend?