How Sales Reps Can Overcome 'Fear of Change' Objections
ej4 eLearning
APRIL 25, 2019
Why is your prospect hesitating to change? And one of the hardest to nail down, they are heavily resistant to change. They still fear your proposed change. When prospects fear change, it’s for many reasons. They question whether their peers will agree with their decision to change. They don’t trust you.
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