From the Coleface

APRIL 4, 2023

Marketing: How do we position and communicate the canteen so that it’s competitive against any local sandwich shops or restaurants? Marketing: How do we position and communicate the canteen so that it’s competitive against any local sandwich shops or restaurants? How do we reward loyal customers and advocates?

Metrics 130

Metrics Outsource Internationalization Picture 130

From the Coleface

MAY 11, 2023

Tailored learning: effective performance consulting should lead to a clear and well communicated context for a personalised, formal learning experience and call to action. Learning experience: formal learning is more that information, it should be engaging, varied and memorable.

Long Tail 130

Long Tail Confidentiality Google Summary 130

From the Coleface

SEPTEMBER 29, 2014

Several entries successfully boiled the underpinning policies down to just a few key messages which could then be communicated in engaging ways. Once you have defined the key messages about how you want people to behave, think about it as a communications campaign. Make the learning part of a campaign. accountancy e-learning legal'

Compliance Training 211

Compliance Training Compliance Policies Trust 211

From the Coleface

JANUARY 29, 2012

Although Marketing and L&D departments tend to attract different types of people, in essence both roles involve communicating in a way that is designed to change people’s behaviour. Think about your internal brand and how each piece of communication sent out to learners and other stakeholders conveys your brand.

Market 124

Market ADDIE Instructional Design News 124

From the Coleface

NOVEMBER 15, 2018

If using e-learning to meet a legal or regulatory need, an organisation needs someone to take responsibility for the messages communicated. External compliance probably represents the majority of e-learning ever commissioned.

Expert 100

Expert Compliance Training Compliance Convert 100

From the Coleface

OCTOBER 16, 2009

As staff all have profiles on the portal, we communicated the expectation that people would post a photo of themselves on their profile…it makes communication feel a whole lot less impersonal that email. Part of the technology of the portal allows social networking e.g. forums.

Social Networks 100

Social Networks Social Network Network Social 100

From the Coleface

JULY 10, 2007

The designer of the course ascribed this success to it being a “bog standard e-learning course, but well communicated” So how come this e-learning was so successful? They think the business would far rather they spent their money on something tangible rather than the softer process of communication (which also ties up their time).

Adoption 100

Adoption Adopt Communication Budget 100