Skilful Minds

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Social Media, Word of Mouth, and the Cynefin Framework

Skilful Minds

Companies must talk-the talk and walk-the-walk for brand strategy. Listening to the conversations people engage online about a topic (such as your brand), and eliciting the participation of those people in the development and refinement of products and services, are two key parts of an experience design strategy.

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Revisiting the Great Innovation Debate

Skilful Minds

As our previous post noted, John Hagel added an interesting vantage point on the debate by observing that, "Even though you can participate in innovation from more remote locations, if you want to develop your talent more rapidly than others, you are more likely to be able to do that in a major urban area."