Jay Cross

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The Heinz Ketchup Case Study

Jay Cross

You don’t walk into an established company with no experience or credibility and suggest they mess with the cash cow. The brand managers and UI designers at Google, Yahoo, Facebook, and other consumer web services need to learn this lesson. Leave things as they are. If you suggested changing anything, you failed the test.

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How to Replace Top-Down Training with Collaborative Learning (4)

Jay Cross

Anyone can set up an online meeting at our company. ? But most of the value of companies is intangible. In the two decades of the 20th century, the value of the S&P 500 companies flipped from 80% tangibles to 80% intangibles. We call industrial-age (old school) companies. We take time to reflect on our experience.

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Don’t drink the informal learning snake oil

Jay Cross

CBT Systems told the world it was being reincarnated as SmartForce, the eLearning Company. On Facebook, I was asked to fill out a questionnaire to determine whether I’m an informal learner. (We We’ve seen this movie before. The 1999 Online Learning conference in Los Angeles was ground zero for eLearning.

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The new workplace

Jay Cross

Companies are attracted by the low price tag. Companies are connecting people with social network technology. Young people who grew up with Facebook, MySpace, Wikipedia, and Google are entering the workforce. Six years ago few people believed that informal learning made much of a difference. New hires ask “Where’s the network?

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July bonanza at Working Smarter Daily

Jay Cross

Dismantling out-of-date systems - The Smart Work Company , July 2, 2011. The fabulous case study of Queensland Police on Facebook - Ross Dawson , July 18, 2011. MySpace As Important as Facebook - Nine Shift , July 14, 2011. New Ways of Learning - Internet Time Alliance , July 11, 2011.

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Customer Spring

Jay Cross

750 million people converse on Facebook. Managers and professionals do daily battle with rigid systems that don’t flex with the times, strain under mountains of trivia, and rely on obsolete practices that serve neither the customer or the company. Yet most corporations are reluctant to “take the risk” on social media.

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Activity Streams

Jay Cross

Few people have time to traipse around looking into all the nooks and crannies where a netizen or company is streaming content. Last week, Google, Facebook, Nokia, Yahoo!, Related: ReadWriteWeb: Google, Facebook, MySpace and More Meet to Talk Activity Streams. Chris Messina: activitystrea.ms. Wikipedia: nothing up yet