From the Coleface

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The pitfalls of selling content online – five questions that training companies should ask

From the Coleface

Imagine you are running a training company that has successfully carved out a niche. You’re selling lots of training courses and it’s only capacity that is stopping you from selling more. Here are five questions that I find many training companies in this situation have failed to ask. Who is the buyer?

Companies 100
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Spot the difference? Corporate L&D versus Office Canteen

From the Coleface

There are lots of similarities, here are 5 to start you off: Funding: Do we choose to subsidise the canteen, outsource it to a catering company, or shut it so that people to spend their own budget externally (or bring in their own packed lunches)? Why is L&D like an office canteen? Personalisation: Do we offer the same to everyone?

Metrics 130
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Companies Act – time for some more “tick and bash”?

From the Coleface

As I read November’s Accountancy magazine, I was pleased to see Tracy Gordon, who I used to sit next to 10 years ago at Deloitte, has become famous enough to write an article about the latest Companies Act. the rights for members of quoted companies to raise concerns about the audit.

Companies 100
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Chain of fools

From the Coleface

So they think “let’s make this into e-learning” They give the budget to an e-learning company. The e-learnign company’s sales director loves the idea, but someone has to design it. The e-learning company spends all its profit margin making edits. ” e-learning training'

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Is this compliance story too close to home?

From the Coleface

Anyone in a big company is used to having several mandatory modules a year to complete so the game becomes “how can I do this as quickly as I can and get my tick in the box?” If comfortable for this incident to be referred to on a training course or in a face to face presentation, why not in e-learning?

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Is Enterprise search the answer to L&D’s interruption problem?

From the Coleface

Let’s start by recognising a problem inherent to the conventional model of L&D, which I call the “interruption problem” To access L&D’s services, a learner is taken out of their workflow to go to a training course, webinar or e-learning module. accountancy e-learning legal training'

Search 140
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Calling all you customer service trainers?

From the Coleface

Bearing in mind there’s a recession happening, you’d expect that companies would in general be far keener for business and therefore customer service would improve. Have these companies have established that I’m just the kind of customer who’s not going to be profitable for them?