Connect Thinking

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Synergies Between Internet Content Marketing and Workplace Learning

Connect Thinking

I was recently listening to another great podcast from Intuitive Websites, this one on Content Marketing. Content marketing is about creating good content that drivespotential buyers to your website. The content should ‘ready’ the buyer to purchase. Ensuing the content is simple and direct.

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Workplace learning: Do You Incorporate SEO in the Content You Put Online?

Connect Thinking

It’s a vital component of a content marketing strategy which I wrote about last blog post. It’s the strategy used to ensure your content is most easily visible to the right people. The better your SEO strategy, the more easily the right people can find your content. What’s SEO got to do with workplace learning?

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Addressing The Great Organisational Learning Debate: Employee Sovereignty vs Compliance E-Learning

Connect Thinking

Sometimes Learning and Development find ourselves caught in the middle – wanting to inspire employees through engaging experiences yet instructed (or at least highly encouraged) to create the minimum required to be able to say content has been delivered – it’s now up to staff to apply. Make it easy to assimilate and digest.

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Information on E-Learning and WCAG 2.0 Compliance in Australia

Connect Thinking

stands for Web Content Accessibility Guidelines 2.0. Level A compliance by 31 December 2012, and are now required ensure all externally and internally web-based content achieves Level AA compliance by 31 December 2014. Ensuring WCAG compliance extends to any content within the e-learning, including attachments and links.

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8 Signs That Your Learning Management System (LMS) Implementation is at Risk

Connect Thinking

There are no regular review of e-learning courses: Content will become redundant or obsolete. Be sure the e-learn owner (often the Subject Matter Expert) conducts 3-6 monthly reviews of the content. Be sure to update content in a timely fashion, otherwise it can look to the learner that you don’t care.

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Seven other advantages of an e-learning strategy

Connect Thinking

Open the online space to the rest of the organisation and ‘democratise’ the content usually only given out to attendees. This enabled staff to develop new skills in producing and sharing content – and it didn’t cost a cent. Employees as content creators. Staff skills development of existing technologies.

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Seven other advantages of an e-learning strategy

Connect Thinking

Open the online space to the rest of the organisation and ‘democratise’ the content usually only given out to attendees. This enabled staff to develop new skills in producing and sharing content – and it didn’t cost a cent. Employees as content creators. Staff skills development of existing technologies.