From the Coleface

article thumbnail

The pitfalls of selling content online – five questions that training companies should ask

From the Coleface

As there is so much free learning content on internet (e.g. To coin a new proverb: “An advert at the watering hole is worth 100 in the bush” You can expect minimal traffic unless you have an effective plan for marketing your content that includes email, social media and search marketing. What is your channel to market?

Companies 100
article thumbnail

Chat GPT kills formal learning?

From the Coleface

Generic content e.g. Excel formulae, introductions to management concepts: with well-written prompts, ChatGPT returns almost instant deliverables e.g. tailored instructions, summaries, briefing papers, backgrounders. There is no trail to allow checking for reliability.

Long Tail 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

So why does your organization want a Learning Experience Platform (LXP)?

From the Coleface

If the content doesn’t need to be thoroughly tracked for compliance purposes, it will be more discoverable if hosted outside the LMS and has the lockstepping removed. However, no catalogue of content could cater for every possible learning need. Is it going to be obvious to a learner which content is defined to sit on each system?

Long Tail 130
article thumbnail

Spot the difference? Corporate L&D versus Office Canteen

From the Coleface

” “We realised we needed better governance on user-generated content, it was like finding there were more people in the canteen eating their own lunches than paying them from the canteen.”

Metrics 130
article thumbnail

Curation 101

From the Coleface

For those who like definitions “ Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.” ” Content curation evolved as a digital marketing discipline to enhance search engine optimisation and then crossed over into the learning space.

Photoshop 153
article thumbnail

Subject matter experts – time for a re-brand?

From the Coleface

As designers of learning you need subject matter content. If we’re not going to call experts “SMEs”, here are a few suggestions to pick and choose from (or build upon): content/domain/subject matter – champion/partner/resource. The term SME was commonplace in software development.

Expert 100
article thumbnail

Pitfalls in mobile learning #2: What’s your user’s state of mind?

From the Coleface

As people in business become ever more time-pressured, it’s harder for L&D to reach them with them with content that is useful. The second situation suits content which is Non-Urgent and Important. Before you publish via mobile, have a think about the Urgency of the content and the situation in which people will be reacting to it.

Mobile 100