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Using Sample Lessons in Your Marketing Funnel

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Or, maybe some people are buying your course but your conversion numbers are not as high as you would have hoped. Another technique you can use is offering sample course content (sample lessons) free of charge. When someone signs up for sample lessons they are almost ready to buy.

Examples 120
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4 Examples of AI Being Used in E-Learning

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Duolingo is probably the most prominent example of AI being used in education today. It will pay attention to what vocabulary the learners knows, which grammar examples they struggle with, and what content they seem to enjoy. In this example, the software is a study guide, identifying and then filling knowledge gaps.

Examples 231
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How Is AI Being Used in E-Learning in 2020?

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Chat bots can still parse enough grammar to handle conversations with students, making them a promising educational tool. The idea of virtual tutors is also beginning to pick up, but so far there have been few examples of this being executed successfully. This doesn’t make them any less useful in education, however.

Examples 224
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4 Tips to Market and Sell Courses Online

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Your course might work just as well for a wider group, but by narrowing your focus, you will see a higher conversion rate from the audience you target. Use sample lessons to lower the barrier to entry. Fortunately, sample lessons are the perfect taster for most learners. How does this look in practice?

Market 152
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How to Promote Online Courses with LinkedIn

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For example, if you have courses about finance for entrepreneurs, you can say something like “Financial Coach | Founder at Company” or opt for a descriptive headline, such as “Helping entrepreneurs manage their cash flow and maximize profits.” Your cover image could be a tagline about what you do. This will help you get discovered by others.

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6 Ideas for Leading a Language Tutoring Session

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Informal conversation practice. With these kinds of lessons, you let the learner set the agenda so that they can focus the conversation on whatever they’re most interested in learning. Many language learners begin studying a language because they’re interested in a specific subject—literature, music, or business, for example.

Ideas 280
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How to Promote Your First Online Course

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For example, if you’re getting a lot of visitors, but not many signups, you may be missing essential elements for a high-converting landing page. This allows you to deliver more targeted messages that increase conversions. For example, you can limit members to only your email list or those currently enrolled in your course.

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