Rob Hubbard

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You’re a What?

Rob Hubbard

Now, I’ve always disliked the job title ‘instructional designer’ – it is elitist, in that you need to be in our industry to know what it means; it’s too narrow in it’s definition – the design of instruction usually in the form of elearning courseware, and it makes a highly creative, enjoyable job sound downright dull and boring.

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Stop Wasting Time: Designing Effective and Efficient Learning Systems

Rob Hubbard

10,000 employees going through three hours of bloated elearning courseware is a huge time cost to your organisation. The instructional design time? The subject matter expert’s time? It is the time it takes your learners to go through the material. What if they could achieve the same performance level in 45 minutes?

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Ongoing Deep Recon into the World of Transmedia

Rob Hubbard

The Instructional Designers’ expertises lie in designing great learning experiences for different types of delivery method (for example face-to-face, elearning courseware, scenarios, case studies, slides, PDFs and more) based on the material the SME provides.

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5 Ways to Use Goal-Based Learning

Rob Hubbard

Used in conjunction with another method of training e.g. a face-to-face workshop or elearning courseware, it makes sure that what is learnt isn’t quickly forgotten, but instead is translated into learners working lives and practiced until perfect (or as near as dammit).

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Case Study: Waterstones Academy – Goal-Based Learning for Booksellers

Rob Hubbard

Many retailers wanting to provide product training would opt for face-to-face training, or elearning courseware plus an LMS. We also included embedded quizzes and surveys using a third party tool, to reinforce their learning.

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Coactivism – A Learning Model

Rob Hubbard

It’s often a solitary undertaking; just you, your computer and the courseware – you don’t have a tutor you can easily ask questions of and you generally get no opportunity to interact with your peers. Firstly, elearning is a form of self-study and, as with any self-study, this can be a lonely experience.