Skilful Minds

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Brand Experiences are for Employees and Customers

Skilful Minds

The topics discussed at Skilful Minds fall in a range of challenges involved in translating strategic business goals, and the complex needs of people, into exceptional experiences, for employees who provide products and services and those who consume them, whether the latter are customers, users, learners, or just plain people.

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Learnable Services, CRM, and Social Business Design

Skilful Minds

Marketing, especially social media marketing, and learning are both essential components of a dialogue strategy for customer experience design and management. A dialogue strategy builds on the assumption that companies learn more from customers when customers learn from them, and doing so benefits both.

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Transformations in the Grocery Shopping Service Journey

Skilful Minds

What I want to do is provide a brief history of the grocery shopper's journey, and key transformations of that journey. Tags: Customer Experience Experience Design Innovation Service Design reusable bag shopping bag shopping cart Social Business Design.

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Wayfinding, Purposive Desire, and Service Design

Skilful Minds

Not to mention the direct costs to the grocer in providing the disposable bags. In recent years, local and state governments, grocery and other retailers, as well as many shoppers increasingly understand the environmental impact of using so many disposable bags, whether paper or plastic.