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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.

Market 220
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Instructional Design Careers and Freelancing Presentations

Experiencing eLearning

While most of the the presentations, webinars, and podcast interviews that I do relate to scenario-based learning , I have also spoken with multiple groups about instructional design careers and freelancing. This post is a collection of all of my presentations and podcasts about instructional design careers and freelancing.

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How to Sell PDFs Online (+ Design, Sales, and Marketing Tips)

Thinkific

… The post How to Sell PDFs Online (+ Design, Sales, and Marketing Tips) appeared first on Thinkific. PDFs are one of the best selling digital products for 2024. For starters, they’re easy to create and share.…

Sales 59
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The Better Way to Onboard Customers

Speaker: Skilljar Experts

Cutler Bleecker, Learning Experience Designer. Linda Schwaber-Cohen, Product Marketing. Join Skilljar's all-star team of onboarding pros for this next webinar featuring: Sara Robba, Director, Customer Success. Alex Calvert, Manager, Implementation. You’ll learn: The Skilljar methodology to great onboarding.

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More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. The thing that concerns me is that all these things are different, and take different design approaches. My problem, in this case, wasn’t the push for microlearning (there were some meaningful distinctions, though no actual mention how they require different design).

Market 310
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9 steps to successful learning design

Arlo Training & Events Software

“I’m not a designer, I’m a teacher.”. We hear these words often from our network of training providers when we bring up the topic of learning design. That’s why Arlo has introduced learning design into our professional service offering. Our learning designers follow a proven nine-step methodology. Learning design steps.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.