Skilful Minds

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Social Flow in Gameful Design

Skilful Minds

Don't Gamify Wild Bill discussed the importance of designing for voluntary play in serious games. Play is the baseline requirement for any game designed to provide useful indicators for gauging individual and organizational successes over time.

Games 57
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Learnable Services, CRM, and Social Business Design

Skilful Minds

Marketing, especially social media marketing, and learning are both essential components of a dialogue strategy for customer experience design and management. I increasingly think it provides a basic framework to think about as an overall framework for social business design.

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Wayfinding, Purposive Desire, and Service Design

Skilful Minds

Not to mention the direct costs to the grocer in providing the disposable bags.

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Podular Organization and Edge Businesses

Skilful Minds

My last post, Institutional Innovation and Podular Design, noted a number of insights from the Aspen Institute''s report, Institutional Innovation: Oxymoron or Imperative? Experience Design Innovation Learning Experience Social Business Design Social Media Social Networks Web 2.0 Change Management Collaboration Enterprise 2.0

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Transformations in the Grocery Shopping Service Journey

Skilful Minds

What I want to do is provide a brief history of the grocery shopper's journey, and key transformations of that journey. Tags: Customer Experience Experience Design Innovation Service Design reusable bag shopping bag shopping cart Social Business Design.

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Brand Experiences are for Employees and Customers

Skilful Minds

The topics discussed at Skilful Minds fall in a range of challenges involved in translating strategic business goals, and the complex needs of people, into exceptional experiences, for employees who provide products and services and those who consume them, whether the latter are customers, users, learners, or just plain people.

Custom 61
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Failing to See Money Hiding in Plain Sight

Skilful Minds

I've discussed ethnography, especially digital ethnography, several times taking note that, whether we use ethnography in marketing or design research remains irrelevant to the methods employed. What matters is whether we develop the research questions around the assumption that sociocultural practices provide the data source for answers.

Yahoo 45