What Amazon’s Fire Phone Fail Can Teach Us About Learner Research
Maestro
APRIL 14, 2022
But there’s a lesson in everything, and there’s a lot to learn from Amazon’s smartphone failure; especially around the importance of developing a robust understanding of your user audience. They coined it Firefly, and it allowed customers to use their phone’s camera to scan barcodes on products in stores and then buy it on Amazon.
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