You’ve spent the money and the hours to plan and execute an industry-wide conference. You’re expecting hundreds of attendees who are eager to learn and network. You know that Janelle, your top-performing sales rep, will deliver a keynote that will wow and inspire her audience. The conference will help your company or association to gain exposure. Everyone will want to learn more about your association, your strategies, and your products.
Everyone who attends, that is.
You see the challenge. How do you share Janelle’s keynote with those who couldn’t make it? Do you simply share a clip of the video on social media, or is there a better way to market, and even profit, from your association’s best practices?
What’s worked best for many of our clients is to not only capture and share conference presentations but to turn those videos and presentation materials into effective eLearning courses. Converting conference media into eLearning will:
- Turn instructor-led training into on-demand learning that can be accessed anywhere, any time
- Save future presentation costs and prevent presenter burnout
- Expand your reach to new customers, association members, and potential employees
- Create evergreen content that can easily be refreshed for style and compliance reasons
- Increase the mileage of your content
- Increase engagement through knowledge checks, interactive tools, and post-assessments
- Track your audience’s training preferences, learning behaviors, and knowledge retention
- Drive non-dues revenue and create a sustainable profit model from sharing your content
If you feel like you’re missing out on any of the opportunities listed above, take a look at the steps our multimedia team outlined for creating effective eLearning from conference videos.
1. Clean Audio Capture
Audio is a critical feature of video, and it shouldn’t be neglected. Make sure you properly mic the speaker and the room.
2. Focus at Least One Professional Camera on the Speaker
Keep a camera on the speaker at all times, even if something interesting is happening elsewhere in the room. Ideally, bring an extra camera for different angles, audience participation, and presentation materials.
3. Access all Digital Files
On the subject of presentation materials, make sure that you’re not relying on a camera to capture what’s happening in the slide deck. Ask for access to digital files such as the PowerPoint decks after the conference. These will provide high-quality images for the next step.
4. Incorporate Adobe After Effects
Once you have your high quality raw video, clean audio, and presentation materials, it’s time to take the presentation to the next level with After Effects. Using the power of motion graphics, you can highlight important information within the slide decks, create on-screen captions, and more.
5. Wrap in SCORM
When you’re satisfied with your video, wrap it in SCORM with an eLearning Authoring Tool like Storyline so that you can take your creation from video to eLearning.
6. Implement Knowledge Checks and Activities
In your authoring tool, create knowledge checks to track viewer understanding. You can also add interactive activities to help your learners engage with the conference topic.
Taking these steps can result in a big payoff. Our multimedia team can simplify this process for you and build your return on investment by capturing video at your conferences and speaking engagements and turning it into engaging, profit-building eLearning content. Call us, today, to learn more.
