What Copywriting Can Teach Us About Writing for an Audience
Association eLearning
JULY 9, 2015
Copywriting is the practice of using written content, both online and in print to market, advertise, raise brand awareness and communicate core brand values. The beauty of copywriting is that it’s written in such a way as to speak to almost any level reader, taking complex products, services, features and benefits, and breaking them down in such a manner they become understandable to everyone.
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