Combining the ideas of great presenters, can help in building a story that people remember.
Retention
Presentations should take advantage of the first and last item presented, as they have a higher retention rate (Tony Buzan). Creating Interest in what could be while associating to what already is (Nancy Duarte). But avoiding misunderstanding. Creating Meaning for the attendees by applying success in: Simplicity, Unexpectedness, Credibility, Concreteness, Emotion and Stories (Chip & Dan Heath). Dividing the Story in 3 Acts (Aristoteles). Starting with Why during the first quarter of the presentation, moving over to the How in Act 2 that covers 50 percent of the presentation, and ending with What (Simon Sinek).
https://gumroad.com/l/GoldenCircle & https://gumroad.com/l/UFDZf
http://www.mindwerx.com/files/Tony_Buzan_Jennifer_Goddard_Latest_book_excerpt_0.pdf
http://resonate.duarte.com/ & http://static.duarte.com/Resonate_Sample30.pdf
http://heathbrothers.com/download/mts-made-to-stick-model.pdf
Thank you for this insight into presenting the content. Yes, there are a lot of people we can learn from.
Thanks for including the references. The Tony Buzan link isn’t resolving the proper page.
Thank you for the remark, a link that goes to the research:
http://www.mostimportantgraph.com/ral/study.pdf
And the proper link for the sample:
http://www.mostimportantgraph.com/downloads/book_excerpt.pdf
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