Tips To Invest In eLearning Course
According to the stats from an article I was recently reading on eLearning Industry, the global eLearning market will reach the market value of $325 billion by the year 2025. This means eLearning is one of the hottest trends in current times, which is making its presence known amongst both companies and individuals. Not only are people looking forward to making the best use of their free time by acquiring new skills, but companies are also encouraging their employees to enroll in eLearning courses to stay up-to-date with the latest industry trends. Now, since the demand for eLearning courses is high and professionals are making a great fortune by selling these courses online, you may also want to do the same.
But here is the catch: Like you, thousands of other professionals are also thinking the same and releasing their courses. As a result, people are surrounded by thousands of courses. Choosing one from them is overwhelming.
That is why only 1 out of 10 eLearning courses receives audience appreciation and recognition. The other nine just go unnoticed. You would certainly not want your course to fall into the category of unnoticed courses. Thankfully, with the help of the right eLearning strategies, you can ensure this doesn’t happen and people invest in your course.
10 eLearning Strategies That Will Make Your Course A Bestseller
1. Get Familiar With Your Audience
The secret behind every successful course is that it offers everything the audience wants. However, it is not possible to offer what the audience wants unless you know about it. That is why knowing about the audience should be the first thing you should consider when designing a successful eLearning course. You should be familiar with their characteristics, learning behaviors, and pain points. You should know their expectations and try to fulfill them with your course. Only then will they love it.
Always remember that different people learn in different ways. Unless you know exactly for whom you are creating your course, you can not create an engaging eLearning experience, and the course will not be successful. Learn how these six questions can help you effectively analyze your eLearning course audience.
2. Ensure That The Course Topic Is In Market Demand
Do you know what is the biggest fear of an eLearning course creator? Spending weeks creating a course, only to find out there is absolutely no one to buy it. That is why it is essential to conduct research and ensure there is enough demand for the course in the market.
You need to ask yourself 3 questions:
- Are people talking about the course topic?
- Are people asking questions about it?
- Is there any gap that the competition is failing to bridge?
If the answer to all these questions is yes, you should create the course because there are chances that it will become a bestseller.
For example, most people are talking about six sigma careers these days. They are even asking questions about the topic on different platforms. However, not many eLearning course creators have been able to provide relevant information about the field.
So, if you are creating a course like “How to Build a Successful Career in Six Sigma,” chances are that it will resonate with more people, and the course sales will be high. You can use the same approach to find out if there is any demand for the course you are going to create or not.
3. Set Clear Learning Objectives
Would you ever buy a course unless you understood it and knew how it would help you? You would not, neither would people to whom you are selling your eLearning course. That is why you should set clear learning objectives at the beginning of the course so that your learners know what they are signing up for and how the course will help them in their careers.
Here is how setting and developing clear learning goals will help:
- It will add value to the eLearning course by allowing you to design learning experiences that engage learners and bring them one step closer to their end goal.
- You can create a clear course structure once the learning goals are clear.
In simple words, everything else falls into place once the learning goals are clear so you should aim for setting clear learning objectives.
4. Make Your Learning Courses Interactive
Boredom and distraction are the biggest enemies of a successful eLearning course. They are the reason why most learners leave courses in the middle. Hence it is essential to focus on making eLearning courses interactive so that people who purchased your course stay till the end.
Here is how incorporating interactivity into an eLearning course will help:
- Boosts engagement
- Improves response from learners
- Enhances knowledge retention
- Increases motivation among learners
You can make your eLearning course interactive in several ways, such as using videos and graphics to explain complex concepts, keeping the learning modules short, using simple drag-and-drop interactions, and asking the right questions at the right time.
Another great way to make a course interactive is to show your learners not to tell. Do not just tell them how to do something to achieve results, instead, show them with examples. This way, they will learn more.
5. Keep The Learning Modules Short
Endless information is the fastest way to bore your learners and make them leave your course, and it is something you should never do. The truth is all of us are living busy lives, and no one has got time to read endless stories. Eight seconds is the average human attention span, and anything that takes more than this time to read will only bore them. That is why I recommend breaking your course content into small chunks of information. They are easy to understand and engage with. You can make your course even more interactive by adding quick exercises so that your learners always remain active.
In case you are wondering how to break your course into small chunks, these content chunking strategies can help.
6. Keep Your Courses Organized
Have you heard about cognitive overload? It is a term used to describe the situation when your working memory receives more information than it can handle comfortably, leading to frustration and the inability to make informed decisions. That is why understanding and applying the basics of cognitive theory is critical in designing a successful course so that learners remain engaged without feeling overwhelmed.
Here is how you can keep your learning courses organized:
- Prioritize your information; important messages should always come first.
- Use action mapping to arrange and distribute course topics in a logical flow.
Doing so will not only help learners absorb the course material in the easiest way possible, but you can also distribute information more effectively.
7. Make Sure Your Course Adds Value To Learners’ Resumes
Let’s face this fact: While some people genuinely want to enhance their skills, most enroll only for the sake of improving their resume. They even want to list volunteer work on their resumes. So, the chances are that most people will not choose your course unless they feel it is adding value to their resume and making it stronger. That is why ensuring your course adds value to learners’ resumes should be your top priority.
Here is how you can ensure your course adds value to learners’ profiles:
- Provide certificates which they can list on their profile.
- Make sure your course is widely recognized. You can do that by listing your course on popular platforms like Udemy, Skillshare, and LinkedIn Learning.
8. Make Your Course Visually Appealing
Successful eLearning courses are visually appealing. They attract learners’ interest and keep them hooked throughout the entire course. Hence, you should focus on making your course visually appealing.
Here are a couple of things you can do to make your course visually appealing:
- Keep the text short and use white balance to create a harmonious effect.
- Use high-quality images, videos, and animations.
- Use an aesthetic design for highlighting quizzes and exercises.
Overall, you need to pay attention to little things for creating an aesthetic appeal that sparks learners’ interest.
9. Keep The Curiosity Alive Throughout The Course
Curiosity is one thing that binds learners with your course. The moment they stop feeling curious, they will get bored and leave the course. Hence, it is critical to keep curiosity alive throughout the course.
Here is how you can build curiosity in your eLearning course:
- Capture the attention of your learners with carefully chosen visuals.
- Create an environment that stimulates learners’ curiosity with thought-provoking questions and eLearning games.
- Insert exercises that introduce conflict and encourage your audience to reflect on what they are learning.
Remember that nothing can engage learners better in an eLearning course than curiosity. It leads them down new paths and creates a thirst for knowledge, which is what you would want if you wish your course to be a bestseller.
10. Give Your Learners The Freedom To Explore
The last thing learners would want is to get stuck in a course in which they cannot jump to the chapter of their choice or rewind a few seconds to listen to the critical section they just skipped. People learn better when they have the freedom to explore things on their own or scan the course as per their comfort. Like we said earlier, every person has a different approach to learning. While some would want to go the straight path, others would want to build their own and explore things their way. That is why I would recommend you allow learners the freedom of free navigation throughout your course. It will help them engage better and learn more.
In A Nutshell
A successful course is all about offering learners a meaningful learning experience that makes them feel connected, engaged, and motivated. People will buy your eLearning course only if it resonates with their personal experiences, evokes their emotions, and helps them see how learning can help them in real life.
Hopefully, the above eLearning strategies gave you an idea of how you can make people buy your course. Now, you must put this knowledge into practice and see how these strategies will work out for you in real life. Best of luck!
