Here at Wisetail we’re proud to partner with innovative, forward-thinking companies. We keep up with their notable accomplishments and want to share their efforts to adapt and improve their businesses with the wider world. Partially it’s to love and brag on our clients a little more than usual, but we also feel there’s value in following what’s happening on the ground within our client community as we all work to get ahead.

M.M.LaFleur

M.M. LaFleur founder and CEO Sarah LaFleur appeared on How I Built This with Guy Raz for his series on resiliency. She spoke about rethinking brand and marketing efforts to stay relevant amid all the tumult. Listen Here

East Coast Wings + Grill

East Coast Wings + Grill founder and CEO Sam Ballas spoke with FSR Magazine about his restaurant’s new focus on a “super-regional” model with a supply chain strong enough to withstand unanticipated shocks in the future. Read More

Allbirds

Allbirds partnered with Adidas to “create a high performance sneaker with the lowest possible carbon emissions.” The partnership was announced through an after-hours Twitter exchange between the two brands. Read More

SoulCycle

SoulCycle is re-opening its studios, beginning with two in Dallas, according to Paper City. SoulCycle prepared for this moment by crafting the SoulCycle Standard, which underscores their commitment to health and safety of the community. Read More

Cycle Bar

A Cycle Bar studio owner in Ohio spoke with a Cincinnati ABC affiliate about steps they’ve taken to prepare for re-opening. Bikes are spaced out to maintain distance and Plexiglass will protect workers at the front desk, among others precautions. Read More

Zoe’s Kitchen

Zoe’s Kitchen is home to the Gruben, which the world now knows is a favorite of Michael Wagner, the pitmaster and sous chef at Midwood Smokehouse, a Charlotte, NC staple. Read More

Vice Media

Vice Media partnered with Abu Dhabi Media to create a digital content platform for young people in the Arab world called Lamma. BroadcastPro reports that the platform is named Lamma, “which translates as ‘gathering’ in English” and will focus on pop culture, as well as socially conscious topics important in the region. Read More

Taco John’s

Taco John’s plans to open up to a dozen new locations around Milwaukee over the next three to five years. Read More

Olga’s Kitchen

Olga’s Kitchen is working with the southeast Michigan chapter of the nonprofit Frontline Foods to help feed hospital workers. That chapter partnered with several restaurants and is set to cross the 10,000 meals served milestone. Read More

Sweetgreen

Sweetgreen co-founder and Chief Concept Officer Nicholas Jammet spoke with Fast Casual about how the restaurant adjusted operations during the pandemic and new safety procedures to ensure the health, safety, and confidence of employees and customers. Read More

Golden Road Brewing

Golden Road Brewing’s Brewmaster, Victor Novak, spoke with Inside Hook about the biggest mistakes homebrewers make. Novak started off as a homebrewer, and recommends joining a homebrew club because “until you realize the scope of the equipment needed and how much cleaning you have to do to make great beer, you have no idea what you’re in for.” Read More

Peet’s Coffee

Peet’s Coffee parent company, JDE Peet’s, went public in “the only big European IPO” of the coronavirus crisis. JDE Peet’s raised $17 billion and saw shares jump 15%. Read More

Studio Movie Grill

A Studio Movie Grill location in southwest Chicago is hosting a drive-thru coronavirus testing site. Read More

Tim Horton’s

Tim Horton’s in Nanaimo, British Columbia, served a couple of breakfast sandwiches to two teenagers who piloted a go-kart through the location’s drive-thru and published a recording of their adventure on TikTok, according to the Nanaimo News Bulletin. Read More

Dos Toros Taqueria

Dos Toros Taqueria is set to open its first New Jersey location later this year, in Florham Park. Read More

Phil’s BBQ

Phil’s BBQ in Rancho Bernardo hosted San Diego Mayor Kevin Faulconer, who stopped by to prove that “eating out can still be safe and fun” with proper distancing and the necessary sanitation steps taken. Read More

Milk Bar

Milk Bar founder Christina Tosi joined KTLA5’s Jessica Holmes on a Zoom call to chat and demonstrate how to make strawberry shortcake cereal squares. Watch Here

Chicken Salad Chick

Chicken Salad Chick is continuing its 2020 expansion into Texas, with a fourth store scheduled to open June 3. Read More

Just Salad

Just Salad partnered with fashion icon Kenneth Cole to make face masks for employees, Fast Casual reports. The reusable masks are navy blue and read “ESSENTIAL” across the front, and include the company logo. Read More

Home Run Inn

Home Run Inn, the official pizza of Wrigley Field, has churned out about 80,000 frozen pizzas a day since mid-March to meet increased demand during the pandemic. The Chicago Tribune reports that the company hasn’t furloughed or laid off any of its 500 restaurant employees, and that about 20 restaurant employees were reassigned to the frozen pizza operation. Read More

Lazy Dog Restaurant and Bar

Lazy Dog Restaurant and Bar partnered with the Los Angeles Chargers to raise a puppy for the nonprofit Canine Companions for Independence. The Chargers held a Twitter poll to name the pupper, fans overwhelmingly voted to name it Bolt. Read More