It takes 8 seconds online for the visitors to decide whether to continue reading your content or click away. How will you convince your audience to stay on your blog, search through your online profile and enroll in your online courses? When it comes to cyberspace, the less is more, and your tagline allows you to express the essence of your site, course or product  in a matter of seconds. Here is a 3-step formula for developing a tagline: A. Brainstorm important words: 1. What does your course resolve for your customer? Who do you help (your target client)? How do you help them? MORE >>

“Every great magic trick consists of three parts or acts. The first part is called “The Pledge” The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course… it probably isn’t. The second act is called “The Turn” The magician takes the ordinary something and makes it do something extraordinary. Now you’re looking for the secret… but you won’t find it, because of course you’re not really looking. MORE >>

As the end of another year approaches it’s time for the blogging fraternity to turn to the tried and tested ‘ Top ‘this that and the other’ of 2012 ” and ‘ My predictions for 2013 ” blog posts. Far from me to turn down the opportunity to poke a little fun, here are my 2013 predictions / absolute cast iron guarantees…. My Twitter stream will continue to be bombarded with Instagrammed photos of hot beverages and food. Fortunately I use Tweetbot which allows me to permanently block hashtags. Un fortunately hardly anybody tags their #instagram photos. MORE >>

Google Analytics tells me these are 2012′s greatest hits on jaycross.com. Dan Pink’s new book. Dan Pink has written another best seller. The book won’t be released until December 31 but is already in its third printing.) The The U.S. Government reports that one worker in eight is a sales person. Dan disagrees. He thinks we’re all sales people, even though a lot of us are engaged in “non-sales selling.” Instructors, lawyers, doctors, bankers, and you and I spend a lot of time persuading, influencing, and convincing others to do something even though it doesn’t ring the cash register. MORE >>

Alhamdulillah, 2012 was an exciting year with many inspiring learning adventures and memories ! For those of you who missed some of them, or are new to ZaidLearn, here is a compilation of the learning adventures and ideas explored in 2012. The compilation is organized into themes, rather than just a bunch of links archived according to chronological order. IMU WEBINAR SERIES The IMU Webinar Learning Series was conceptualized late 2011 and launched early 2012. Facebook for Learning and Teaching? Also, it is inspiring to know that my boss Prof. But then early 2012, Prof. Creating a Master List! MORE >>