Write for Skimming
Tony Karrer
DECEMBER 17, 2008
Back in January 2008, I suggested that people Stop Reading and instead Skim Dive Skim. It received some passionate replies - although not quite what I expected. Most people proved me wrong and they actually read things - see the survey results about whether people found a small bit of text embedded in the middle of my post: 74% of the people saw it 21% missed it 5% not sure I'm still convinced there's lack of ability to get people's attention and have them focus on any details - see Corporate Le
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