How To Promote Your eLearning Organization TODAY
Most people would imagine that developing the best eLearning courses or software is all that it takes to get people interested in your brand. Unfortunately, there’s a lot more to it than that. eLearning is a relatively new concept for some organizations, who still believe that a classroom setting is the best way to learn a new skill. As such, eLearning organizations need to embark on a serious marketing campaign to convert some of these institutions into loyal customers. Online promotion allows you to build a massive following and increase your sales stats rapidly. To help you in this regard, here are 7 top tips to promote your eLearning organization TODAY and start establishing your online presence.
1. Get To Know Your Audience Through Social Media
This entails identifying not only your target market but also the deficiencies that you feel your eLearning product or service addresses. If you have developed an online training program that strives to teach the best customer care skills, then your target audience is customer care representatives, as well as organizations who want to improve their customer loyalty and satisfaction ratings. To identify such professionals and the organizations that could benefit from your eLearning offerings, you will have to conduct a lot of market research and interviews. One of the best ways to achieve this is through social media polls and pages. Post questions that probe into their buying behaviors and identify their needs. This will help you create targeted content that is personalized and relevant instead of trying to cover too much marketing ground with generic articles and promo videos.
2. Publish Articles That Stress Real-World Benefits
Professionals and organizations turn to online training to solve certain problems at work. Thus, your eLearning services must be able to solve their problems to warrant the investment. You should, therefore, tell prospective clients what your eLearning company can do for them.
If there is anything that sets you apart from other eLearning content providers, let them know in advance so as to make it easy for them to pick you over the rest. The number of eLearning content providers is increasing rapidly, and you need to be elaborate if you want prospective buyers to hit the “buy” button. For example, create a blog post that talks about how your eLearning translation services can help them globalize their online training and improve employee engagement.
3. Give Them A Preview Of What You Are Offering
Sometimes prospective buyers want to preview what they are about to buy before making a long-term commitment. If you want to get people interested in your eLearning products or services, you may have to give them a sneak peek. For example, set up a free consultation where you can discuss how your eLearning company will approach their online training challenges. Or allow them to test drive your eLearning authoring tool, no strings attached. These previews should focus on your eLearning brand’s strong points so as to generate enough interest in buyers. At the end of the preview, leave your contact information to make it easy for them to sign up when the time comes. Bear in mind, there may be other stakeholders involved, in which case they’ll need approval beforehand.
4. Get Previous Buyers To Endorse Your Program
Recommendations are powerful marketing tools that will help you promote your eLearning organization and attract new customers. You should ask current customers to leave positive reviews online to show that your eLearning products/services are tried and tested. The caveat is that you must ensure your clients have a memorable experience and you need to encourage them to share their opinions. For example, ask them to leave a review on your social media page or an online directory.
5. Host An On-The-Spot Event
You don’t necessarily have to schedule a live event in advance and send out invites. Why not host an impromptu social media event today and start building the buzz; for example, a Facebook live event that allows you to interact with prospects and answer their questions in real time. You can also host a Twitter Q&A session by using a hashtag.
6. List Your eLearning Organization In An Online Directory
To effectively promote your eLearning organization, find an online directory that caters to your eLearning niche and then list your organization or product. Make sure to stress your unique selling points and include relevant contact details. It’s also wise to choose a platform that features built-in reviews and product/service comparisons. That way, visitors can quickly see what your eLearning organization has to offer, compared to others in your field.
7. Add An Opt-In To Your Website Or Landing Page
Add an opt-in form to your site so that visitors can leave their email addresses and basic info in exchange for a freebie, such as a downloadable eBook or white paper. You can even offer them a free consultation. This gives you the opportunity to follow up with hot leads and expand your mailing list. Just make certain that you clearly state that the information is for marketing services and that they can opt out any time. It takes time to promote your eLearning organization and build a solid marketing database. However, you can begin today by adding that opt-in and evaluating your current online resource library for suitable incentives, such as guides that can quickly be updated and offered to your new subscribers.
You may have the best eLearning product or service on the market. But without the right promotional strategies, you will struggle to find suitable buyers who eventually become brand advocates. Use these 7 insider tips to build brand awareness and showcase all you have to offer TODAY.
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