Dashe & Thomson

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The Key to Adoption of Collaboration Tools: Process Integration

Dashe & Thomson

Plenty has been written about why employees are slow to adopt enterprise collaboration tools. For example, in a Klint Finley interview called Five Principles for Improving Social Enterprise Adoption , Yakabod CEO Scott Ryser cites the importance of “political juice.” However, there’s something more fundamental missing.

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The Angry Birds Community: Social Learning Utopia?

Dashe & Thomson

Not because the videos aren’t all helpful, but because the motivation for participation is very different than that inside an enterprise social learning environment. A personal emotional investment creates a desire to return to a social media platform and to participate. Unfortunately, this sounds too good to be true, and it is.