Wednesday, May 06, 2009 Describing What You Do: Instructional Design Youre at a playground and you start talking to the mom sitting on the bench next to you. Eventually, she asks you what you do for work. What do you say? This was me yesterday: Playground Mom: So, what do you do? Ellen Wagner says, " I Ds help transform intangible information assets into things of great business or epistemological value." Thats a great description, but it still doesnt help me tell the woman on the playground what it is that I do. How do you explain yourself?

As every entrepreneur knows, the initial growth of a company is often synonymous with efficiency drops and decreases in profits, since administrative tasks, indirect structural costs and middle-term forecasts add financial and human pressure on early growth. Beyond this size, knowing everybody in person becomes impossible. This is what management schools have been doing for over half a century.  At some stage of complication, companies do not even create jobs anymore. Official channels are competing with an expanding number of informal communications. Social.