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So why does your organization want a Learning Experience Platform (LXP)?

From the Coleface

Address the long tail of learning requests – An LXP that can surface several thousand items holds the promise that it will service low frequency requests. This frees up L&D time to focus on closing the strategically important performance gaps which need more than a ‘shot of content’. Better reasons.

Long Tail 130
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Are You Asking the Right Questions at Your Association?

Association eLearning

For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications. Click here to download your free copy of Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations. Share this on Facebook. Tweet This!

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5 AdWords Marketing Tips for Your Online Course

LearnDash

Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. So, if you put “online course” in quotation marks, you’ll appear in searches for “free online course” or “online course business management.”. Determine your keyword match.

Market 143
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How to Promote Your Online Courses With Google Ads

learnWorlds

To find the best online courses , including Google ads for beginners , free courses , and more options (some even offer a Google Ads certification ) check this list of the best Google Ads courses. There are several keyword tools you can use for free, most of them will also indicate the keyword difficulty. Keyword tools.

Google 98
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6 great tools to help determine the title of your next course

Superb Learning

Ubersuggest is a free SEO tool that helps generate new keyword ideas. Simply type in a keyword and Ubersuggest will give you long-tail versions of the term and the volume of searches. It’s also extremely easy to use and digest, making it great for anyone regardless of their level of experience with SEO and keyword research.

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The future of MOOCs

E-Learning Provocateur

MOOCs beg the question: If I can study at Stanford University for free, why would I pay tens of thousands of dollars to study at your dinky university and subject myself to your arcane rules? Content providers will wag the long tail. As the latest edition of Educause Review indicates, universities are fee-for-service businesses.

OER 279
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The future of MOOCs

E-Learning Provocateur

MOOCs beg the question: If I can study at Stanford University for free, why would I pay tens of thousands of dollars to study at your dinky university and subject myself to your arcane rules? Content providers will wag the long tail. As the latest edition of Educause Review indicates, universities are fee-for-service businesses.

OER 224