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11 Tips to Drive Learning Content Consumption

Elevate your member education initiatives This eBook will explore: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? You’ll discover why measuring content consumption is pivotal for program success and explore effective tactics to boost overall engagement.

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The Ultimate LMS Buyer’s Guide: Everything You Need to Know When Purchasing an LMS

Whether you’re shopping for your very first learning management system (LMS) or looking to upgrade, the process can be overwhelming. With so many vendor options, each with its own multitude of features and pricing structures, even the most seasoned educators, trainers, and business leaders can feel lost in a sea of choices! Finding the LMS that’s best suited for your organization requires a planned, strategic approach.

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Understanding Scope Creep

Project managers are now spending more time managing strategic projects where the scope is susceptible to changes as the projects progress. Scope change control is now becoming a critical component of project management requiring project teams to become more active in solving problems and making decisions. Scope change control will require collaboration with stakeholders and possibly government agencies.

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The Credential Everyone Wants: The PMP Certification

The Project Management Professional (PMP)® Certification is one of many professional credentials that is awarded by the Project Management Institute (PMI)®. Currently, there are approximately 1.4 million PMI PMPs awarded by PMI, the world’s leading authority on management. The PMP® certification is accredited against the International Organization for Standardization (ISO) 9001 and ISO/ANSI 17024 standards.

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Project Team Engagement in the Context of Human/AI Hybrid Teams

The leadership style that the leaders adopt during engagement is critical in gaining team member support for building a positive thinking team. The challenge is in deciding whether to adopt an engagement focused leadership style that emphasizes human behavior characteristics such as personalities, or to a task-oriented leadership style that focuses on the work needed to be performed and the tools to be used.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

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From Predictive to Agile: How to Choose the Right Project Management Methodology

Our profession is undergoing a transformation, moving away from rigid, one-size-fits-all methodologies. Instead, project managers are embracing dynamic and adaptable frameworks that carefully consider project and product variables to determine the most suitable development approaches and project life cycles.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.