Jay Cross

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Customer Learning, a largely unexploited marketing strategy

Jay Cross

Google could have produced a slick, buttoned-down, tech-oriented training program, like they did for Google Wave. I never did figure out how to use Wave. This time around, Google chose this friendly, avuncular fellow to take you by the hand. No people on screen. No rapport. Remember this?

Market 53
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eLearn Magazine’s 2010 Predictions

Jay Cross

Wave Crests. Google Wave is already set to become a very popular tool this year, and I think it represents the way that tools are going to evolve in the near future, that is that the social functionality found in standalone tools is going to merge and become amalgamated into more integrated “learning&# tools.

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How to Replace Top-down Training with Collaborative Learning (2)

Jay Cross

Google is teaching people to use more of its services in online courses. Google could have produced a slick, buttoned-down, tech-oriented training program, like they did for Google Wave, but this time around, Google chose a friendly, avuncular fellow to lead you through the ondemand session.

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So many thoughts, so little time

Jay Cross

Google Wave: What Might Email Look Like If It Were Invented Today? Google Wave: The Wikification of Conversation , June 25, 2009. New Twitter Research: Men Follow Men and Nobody Tweets - HarvardBusiness.org , June 1, 2009. Old Growth Media And The Future Of News - stevenberlinjohnson.com , March 14, 2009.

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Is Enterprise 2.0 a crock?

Jay Cross

This happens through the Google Federation Protocol. The Google Wave Federation Protocol is evolving as an open source project, and as the community and technology grows, here are the guiding principles: Wave is an open network: anyone should be able to become a wave provider and interoperate with the public network.