Jay Cross

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The Heinz Ketchup Case Study

Jay Cross

The brand managers and UI designers at Google, Yahoo, Facebook, and other consumer web services need to learn this lesson. While I was on the road for the last 24 days, Google+ donned a new skin. If you suggested changing anything, you failed the test. No change for change’s sake. Don’t confuse the customer.

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Jane Hart’s Top 100 Learning Tools

Jay Cross

I really enjoy using Google to search images. If I need to remember who someone in a photograph is, Google will tell me about 80% of the time. I store all my files online, in Dropbox, Google Docs, and iCloud. As movie editors go, this one’s simple as can be. Many times I’ll be searching my own sites.

Tools 36
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Singularity University

Jay Cross

It’s the light show that crops up in the journey to the future in the movie 2001. Google, Autodesk, Cisco, and others provide money for scholarships. My personal interpretation is that we hit the singularity when the pace of time has accelerated beyond our ability to comprehend. It’s chaos. Tuition for the ten-week program is $25,000.

Movie 43
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Learning = getting the job done

Jay Cross

Google has tapped the power of online collaboration to solve business problems and engage learners. So, what do Twitter, You Tube, Facebook, WordPress, American Idol, and movie documentaries like Super Size Me have in common with e-Learning 2.0? Learning 2.0 Marc Rosenberg. The question is, how can we apply AR for education?

Job 44
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Informal Learning – the other 80%

Jay Cross

The amygdala shapes the internal movie we call our time-delayed “reality” with emotion before we become aware. So the worker checks Google or SlashDot or other resources on the web to see who’s got books or articles or blogs or case studies on her topic. A single, simple, all-in-one interface, like that provided by Google for search.